Zheng Yidan, a ceramics man with 8 years of experience in the home building materials industry. In mid-June this year, her Pudong Jinqiao Red Star Oceano smart store officially opened. Shortly after the opening, the store quickly entered a good and orderly operation state, and achieved excellent monthly stable performance of 200,000-300,000.
As a senior ceramic tile brand distributor, how did she quickly adapt to the smart store model and create results?
1
Choose Oceano and take the smart marketing route
Before joining Oceano Smart Store, Zheng Yidan also acted as an agent for ceramic tile brands, and his family has been engaged in the home building materials industry. It can be said that he is familiar with the ceramic tile brand business.
But there are many ceramic tile brands in the industry. Why did you choose Oceano?
When asked about this question, Zheng Yidan first talked about the brand advantages of Oceano, "Oceano is doing well in Shanghai and has considerable brand influence. It is easy to enjoy the shade under the big trees."
As an agent for a brand, its regional competitiveness is naturally the first evaluation criterion. Oceano’s reputation in Shanghai is the most powerful market entry point, especially the Oceano smart store model, which is lightweight, low-investment, and High-efficiency configuration can better seize opportunities in the market.
On the other hand, Oceano's products and supply capabilities are also factors that attract Zheng Yidan. She said: "Oceanno's product support and product quality are good, and Oceano's supply is more secure, so I chose Oceano.”
Pudong Jinqiao Red Star Oceano Smart Store Dealer Zheng Yidan
2
Where there is a market, there are opportunities
In summary of the store's operation and performance, Zheng Yidan pointed out that channel accumulation, perfect team structure and the application of smart marketing models are the three foundations for the Pudong Jinqiao Oceano smart store to achieve excellent performance.
In the past, Zheng Yidan’s management focused on the development of channels, and developed comprehensively through multiple channels, including retail, old customers, home decoration, designers, introductions to friends, introductions to other industries, etc., thus accumulating rich channel resources. After the store opened, previous channels and old customers contributed a considerable part of the performance, and these channel bases alsoIt is more conducive to store promotion and quickly entering the market.
In terms of team, the store has two shopping guides, one designer and two bosses. Combined with the marketing tools of the smart store, the process from attracting traffic, negotiating orders, designing to final conversion can be smoothly connected.
Pudong Jinqiao Red Star Oceano Team
3
Three major marketing tools to help team operations
Zheng Yidan spoke highly of the three iconic marketing tools of Oceano smart stores, "The interactive large screen has a rich case effect, especially the products. Many of our customers are motivated by the interactive large screen. Deal".
In addition, the three major tools are also very suitable for the young Pudong Oceano team. "A new young guy in the store quickly got started with Oceano's 3D cloud design, so I feel that this software is quite practical."
“The systematic training provided by the head office has been of great help to us,” Zheng Yidan added. After a series of training activities on product knowledge, store management and sales services, the professionalism of the Pudong Jinqiao Oceano team has been rapidly improved. “The team can use many professional terms when receiving customers, guide customers and facilitate transactions. , quickly gained the trust of customers.”
“Ask more advice from your peers and build a peaceful development environment together, so that the brand can go further.” This is the philosophy that Zheng Yidan has always adhered to. Win-win cooperation, collaborative growth, and the courage to learn and integrate new methods and models. These positive actions have shown us the broad future of Pudong Jinqiao Red Star Store.
(This article is provided by the enterprise)
