The 2020 Lijia Brand Strategy Summit and Torch Action Launching Meeting with the theme of "Energy Concentration·Fission·Hard Core" kicked off with an online live broadcast on April 8, allowing Lijia family members across the country to stay apart from each other Participate in this spiritual feast for Lijia people.
Although this strategic summit was held in the unique form of "cloud meeting", the number of online viewers was as high as 5,500, which reflected the strong support of terminal stores for manufacturers' new models and new gameplay. Manufacturers are integrated to overcome the difficulties. !
At this live broadcast summit, senior leaders such as Group Marketing General Manager Xian Jiantang and Lee Home Brand Manager Pan Jingwei were present in person, and the live broadcast room was full of excitement!
Launching Ceremony
In the era of fission, gather energy and move forward
In 2019, Lijia achieved outstanding results in brand upgrade, marketing strategy upgrade, product upgrade, terminal image upgrade, etc. 2020 is a critical year of strategic significance for Lijia and RDR.
Speech by Xian Jiantang, Group Marketing General Manager
Xian Jiantang, general manager of group marketing, said in his speech: The arrival of the 5G era brings new opportunities and challenges to enterprises. Lijia Furniture has carried out strategic upgrades following the development of the times, and at the same time comprehensively upgraded its equipment. It has invested 200 million to introduce the most advanced slate production line, continuously improving the company's product chain, and enhancing the company's market competitiveness. In 2020, terminals will be empowered with powerful productivity, new gameplay, and new models.
Lee Home Brand Manager Pan Jingwei
Lee Home Brand Manager Pan Jingwei gave a keynote speech on the "2020 Brand Development Strategic Plan". Mr. Pan pairs 2The brand development in 2020 has made important instructions and strategic layout. It has in-depth analysis from the brand positioning, marketing model, marketing management and other sectors, and elaborated in detail how to carry out channel fission, product optimization, image upgrade, and achieve brand empowerment and value transformation.
Xian Qihua, group marketing center promotion manager, gave a keynote speech
Xian Qihua, the marketing center promotion manager of the group, gave a keynote speech on "The Way to Win - Terminal Assistance Plan". He analyzed the new marketing model in 2020 from multiple dimensions, combining online and offline, diversified development, and adopting new marketing methods such as "online live broadcast and terminal empowerment".
Interpretation of Teacher Zhong Lei’s Torch Operation Strategy
Operation Torch, win the terminal
Teacher Zhong Lei conducted "Operation Torch Strategy Interpretation". He introduced the strategy of Operation Torch in detail, fully optimizing and upgrading the terminal system including teams, channels, management, etc., to empower terminal stores and help the terminal move forward at full speed in 2020. .
Live broadcast room
Strategic Signing
Awards (Part)
Chase your dreams and be crowned with honor
On the road to continuous pursuit of excellence, they use practical actions to illustrate never stopping and surpassing themselves. They are outstanding representatives who stand out in the terminal market. Be grateful and pursue your dreams. At this live broadcast summit, Lee Home Furnishing Headquarters honored these benchmark representatives who dare to venture, fight, and are passionate.
Group photo
At the beginning of the epidemic in 2020, China's consumer market ecology has undergone tremendous changes. This is a challenge and an opportunity for enterprises. Li Home Furnishings keeps pace with the times, adjusts its brand development strategy in a timely manner, and in the era of fission, adopts a new layout and gathers energy to move forward!
（Enterprise feed）
