China Ceramics Network News: March On the 29th, at the Nobel Shanghai Design Experience Center, the online launch of the new products of the "All-in-one" series - Nobel Porcelain Tile 5.0 - "All-in-one" series of new products was successfully held, with more than 3.3 million online viewers. This article discusses the innovative inspiration for the launch of Nobel Porcelain Polished Tile 5.0 - "Full Body" series of new products.
In March 2020, the Huawei P40 series, which is of great significance to Made in China and has extreme photography functions, was officially released. The new experience it brings shows that high-end Made in China competes on the world stage. The strength; immediately, Nobel Porcelain Polished Tiles 5.0-"Full Body" series of new products were officially launched, which also recorded the historical moment when high-end Chinese manufacturing wrote the global building ceramics industry. From mobile phones to ceramic tiles, every high-end sample made in China is of great research significance.
March 29, 15:28, became a milestone in the ceramics industry.
▲Nobel Ceramic R&D Vice President, Chief Engineer,
Executive Director of the Ceramics Branch of the Chinese Ceramic Society,
Yu Aimin, an expert enjoying special government allowances from the State Council
“In order to truly make the ceramic tiles’ materials, colors and textures consistent, we have a team of more than 300 top experts from 3 countries and 5 major institutions.It took more than 700 working days of struggle. " Yu Aimin, vice president and chief engineer of Nobel Ceramic R&D, executive director of the Ceramics Branch of the Chinese Ceramic Society, and an expert who enjoys special government allowances from the State Council, was even a little excited when he talked about this paragraph.
▲Professor-level senior engineer of China Building Materials Research Institute,
Tong Jifeng, Chairman of the Architectural and Sanitary Ceramics Professional Committee of the Chinese Ceramic Society
Witnessing this historical moment, Tong Jifeng, a professor-level senior engineer at the China National Building Materials Research Institute and chairman of the Building and Sanitary Ceramics Professional Committee of the Chinese Ceramic Society, was also deeply touched. He believed that the continuous innovation and upgrading of Nobel ceramic tiles is typical. The significance of the sample, especially for Made in China, which is experiencing the pain of transformation as a whole, has a pioneering breakthrough and demonstration value.
Accumulate and make progress to solve industry problems
Natural stone has always been the mainstream of the high-end decoration market. Its biggest advantages are natural patterns and warm texture. However, many natural stones are limited by many factors such as scarcity of resources. They are expensive but have limited applications, and are gradually being replaced by ceramic tiles. However, various types of ceramic tiles that imitate natural stone also have their limitations, and they cannot truly be "the same on the outside and the inside", which has become an unresolved problem in the building ceramics industry.
In order to solve the above problems, Nobel Ceramics started research on porcelain polished tiles in 2011. Its purpose is to combine the good physical properties of porcelain polished tiles with the rich decorative properties brought by digital inkjet technology. To achieve this goal, three aspects must be overcomeThe topics: first, non-transparent porcelain surface materials with good color development properties, second, three primary color inks with certain penetration capabilities, and third, control technology for the stability of the pattern penetration process. After five years of product development and iteration, Nobel Ceramics finally launched “porcelain polished tiles” in 2016. Later, it also introduced an Italian 44,000-ton press for the first time in China, and launched a 44,000-ton press in China in 2017 with a maximum size of up to 1,600× 4800mm large plate porcelain polished tiles.
"The response from the industry and market has been very great. The accumulated technology and experience have laid the foundation for us to develop the Nobel Porcelain Polished Tiles 5.0-'Full Body' series of new products. As the pioneer of the porcelain polished tiles category, we are the first of its kind" Intelligent texture all-over technology', which includes two new patents of high-precision colorful all-over technology and intelligent identification and alignment technology, allows the Nobel porcelain tile 5.0-'all-over' series of new products to not only perfectly preserve the original advantages of the porcelain tile category , and at the same time truly realizes the whole body - the whole body of materials, the whole body of colors, and the whole body of textures," Yu Aimin revealed.
Just as the Huawei P40 series has achieved the biggest breakthrough in mobile photography in 2020 with its 10x light change, the new Nobel Porcelain Tiles 5.0-"Full Body" series has also achieved a breakthrough in the current development direction of the ceramic industry.
Tong Jifeng, who is famous for his rigorousness, also believes that it is not too difficult to imitate the texture of natural stone, but it is very difficult to make the green body have the integrity of natural stone. "Full-body porcelain polished tiles are also the general direction for the development of the ceramic industry, especially in terms of material application, which can perfectly present the decorative effect of natural stone."
Alternative stone materials point the new direction of the industry
Huawei's Ren Zhengfei has repeatedly emphasized when talking about innovation that we must pay attention to value theory. Innovation is not just for the sake of innovation, it must be to create value.
"In terms of physical properties, our full-body porcelain tiles surpass natural stone." When talking about the innovative value of full-body porcelain tiles, Yu Aimin is full of confidence.
▲Chief expert of China Building Materials Circulation Association,
Huang Xinhong, Chairman of the Emerging List Jury
Huang Xinhong, chief expert of the China Building Materials Circulation Association and chairman of the New Talent List Jury, deeply agrees with this. He said, "Full-body porcelain tiles are revolutionary in terms of material application, design application, process technology and environmental protection performance. What it represents is the future direction of technological development in the ceramic industry, and the market prospects are worth looking forward to. ”
▲Founder of Hangzhou Andrew Martin Home Furnishings, Chief Operating Officer of ELLE Home Furnishings Asia Pacific Region,
Tonino Lamborghini Casa/Tucson Home Content Operations Director,
Zhao Fulu, founder of Shenzhen Liubai Design Consulting Company
As a big name in space design, Zhao Fulu, founder of Hangzhou Andrew Martin Home Furnishing, general operating manager of ELLE Home Furnishing Asia Pacific, content operations director of Tonino Lamborghini Casa/Tucson Home Furnishing, and founder of Shenzhen Blank Design Consulting Company, told a story: There was a high-end customer who neededCustomized high-end furniture, customers also highly recognize the marble dining table sample. However, the marble sent back from Italy by overseas suppliers surprised him and his team. He quickly contacted overseas suppliers, but the results he received disappointed him. Overseas suppliers told him that marble texture and quality were uncontrollable. Disappointed, he had a new understanding of natural stone.
"Luxury brands such as LV and Hermès are gradually eliminating the use of animal leather materials. Protecting the natural environment is the consensus of the world. Similarly, the mining of natural stone is also damaging to the ecology. The industry calls for more environmentally friendly and high-quality materials." Zhao Fulu believes that Quantongti The arrival of porcelain tiles comes at the right time and can effectively solve these problems.
In his opinion, Nobel Porcelain Polished Tile 5.0 - "Full Body" series of new products achieves a warm texture, uniform patterns, and correct cross-section textures, solving the problem of blanks and textures in application scenarios such as chamfering, slotting, and side exposure. The problem of inconsistency will greatly satisfy the goals of home application, design breadth and user satisfaction, providing designers with more possibilities.
Zhang Chen saw the new product of Nobel Porcelain Tile 5.0 - "All-in-one" series at the Nobel Shanghai Design Experience Center. He immediately called the design company he commissioned to customize the whole house, hoping that the designer could use all-in-one porcelain tiles. to new home design. "I am detail-oriented, and I have very picky requirements for home materials. I can do all the porcelain and polished tiles, including design, craftsmanship, texture, grade, etc., so I decided to plant grass."
In fact, as consumption upgrades accelerate, more consumers like Zhang Chen will pay for high-quality products such as full-body porcelain tiles. A few days ago, the National Development and Reform Commission issued the "Implementation Opinions on Promoting Consumption Expansion and Quality Improvement and Accelerating the Formation of a Strong Domestic Market" which stated: "In order to comply with the trend of residents' consumption upgrading, accelerate the improvement of consumption promotion systems and mechanisms, further improve the consumption environment, and give full play to the fundamentals of consumption role and help form a strong domestic market." “Consumption Upgrade 2.0” is about to emerge.
Remain true to the original intention, industry recognized innovative sample
As the world's authoritative enterprise innovation list, FastCompany publishes their list of the 10 most innovative companies every year. Alibaba, Tencent, and Huawei have all been selected for this list. Looking at the list over the past ten years, we will find that innovative companies are basically successful, and successful companies are keen on innovation.
The "2019 National Economic and Social Development Statistical Bulletin" also shows that the growth rate of the added value of equipment manufacturing and high-tech manufacturing in 2019 was 1.0 and 3.1 percentage points respectively faster than that of industries above designated size, accounting for 32.5% of the proportion of industries above designated size respectively. and 14.4%; the annual investment in high-tech industries increased by 17.3% over the previous year, and the investment in industrial technological transformation increased by 9.8%. Vivid data shows that technological innovation is a powerful engine for high-quality development of the industry and even the national economy.
In the eyes of industry giants such as Tong Jifeng and Huang Xinhong, Nobel Ceramics is a company keen on innovation. As an expert judge from multiple authoritative organizations in the industry, Huang Ruihong revealed that Nobel Ceramics is the first company in the industry to be recognized as a national enterprise technology center by five national ministries and commissions. So far, only two companies in the industry have obtained this certification. At the same time, since 2008, Nobel Ceramics has been recognized as a high-tech enterprise in key national support fields for more than ten consecutive years, and has applied for more than 1,000 patented technologies so far.
Zhao Fulu even believes that "Huawei is a pioneer in the electronic product industry, and Nobel is a leader in the ceramic tile industry. The two have the same understanding, ability, and attitude towards innovation."
"In the future, we will have more new material technologies that will impress everyone." Yu Aimin is full of confidence in future development.
As Tong Jifeng said: The greatest advantage of an enterprise is its ability to innovate independently. promiseBell Ceramics is shouldering the responsibility of reviving the national brand, using independent innovation as the blade of development, driving China's building ceramics industry to continuously leap forward and making the strongest voice on the global stage. Behind this is Nobel's insight into the consumer market and product development. The efficient operation of the research platform is exactly the same as Huawei.
