In 2019, on the road to breakthrough for Guanzhu, we will soon open up a new "Guanzhu Slate" as the preferred board for healthy homes.
The birth of rock slab·STORY
The more you go through, the brighter you go, the more you pursue. This is another marketing strategy upgrade for Guanzhu in the stone slab business. Looking back at the efforts behind it, we can see that it is the new path opened up with strength and confidence.
From the time when slate slabs were a "new species" in the domestic industry two years ago to the "big popularity" today, various developments regarding "Guanzhu slate slabs" have emerged in recent years. A big topic, it has been highly praised by industry leaders and major media. From the first launch of innovative events, continuous expansion of R&D scale and strength, to appearances at major exhibitions and designer events, Guanzhu has been firmly practicing, continuing to speak out, and continuing to improve every day on the road to promoting large-scale emerging panels. Every step has reached a new height.
Innovative and youthful
First event opens a new MAX experience
Guanzhu MAX Fast & Furious Tasting Event
On April 17, 2017, Guanzhu launched the 1800X900 size MAX large plate. It uniquely combined the popular IMAX cinema and the movie "Fast and Furious 8" to launch a Guanzhu MAX Fast & Furious tasting event. Guanzhu MAX slabs have been remembered by the entire industry for their innovative creativity.
The trendy phantom at the tasting session allows us to experience the crown jewels through the screen Zhu MAX's Fast and Furious
Green Intelligent Manufacturing
Production strength upgrade, flexible customization enabled
The industry-leading green intelligent manufacturing demonstration factory was completed
On December 6, 2017, the "Green Technology·Building the Future Together" New Pearl Ceramics Group's transformation and upgrading·green intelligent manufacturing demonstration factory completion ceremony was held in Zhaoqing Gaoyaolubu Industrial park held, openedIt marks the beginning of Xinmingzhu Group's deep integration with international standards in terms of manufacturing concepts, technologies, standards, etc., and provides a solid guarantee for the production and research and development of Guanzhu slate slabs and flexible customized production.
The smart factory of New Pearl Group, which debuted for the first time, instantly took the lead in eight domestic categories:
Independently develops and produces large (thin) plate products with specifications of 1600×3200×6-20mm;
Adopts 20-channel fully digital inkjet waterless glaze line process system;
Establish a real-time production online central control data center (CCS central control system for short);
Products are introduced into real-time anti-counterfeiting and quality traceability systems;
Equipped with a 13-layer 3T intelligent three-dimensional storage warehouse system (referred to as WMS warehouse management system);
Use kiln waste heat to cool the central air-conditioning system;
Use stacking 3T AGV intelligent semi-finished product caching and production scheduling management system;
Equipped with a modular flexible production process system.
The leading green smart manufacturing factory creates smart manufacturing business cards
Product Release
Breaking size, making big and powerful
1600×3200, 2400X1200mm
Large (thin) plate officially launched
On December 7, 2017, the New Pearl 2018 New Product Global Release Ceremony was grandly held in the International Banquet Hall of China Pearl Hotel. During the event, Xinmingzhu gathered domestic and foreign R&D forces and officially released Xinmingzhu’s 1600×3200 and 2400X1200mm large plate and thin plate products.
Based on the current development trend of the ceramic industry and the future development trends of large plates and thin plates, Ye Yongkai, executive vice president of New Pearl Ceramics Group, Professor Chen of Jingdezhen Ceramics University, and Hong Kong designers Chen Feijie and Yao Shuixing, general manager of Guangdong Baoqing Decoration Engineering Co., Ltd., gave wonderful speeches, explaining the New Pearl large slabs and thin slabs from four dimensions: product research and development, market trends, design trends, and paving services.
New product release is a "big" eye-opener
Scientific research integration
Talent, products and technology all in one place
Daban Research Center and Contemporary Ceramics Research Institute settled in New Pearl
Participated in drafting the "Technical Regulations for the Construction of Ceramic Slabs"
On September 15, 2018, the China Architectural Ceramics Industry Large Slab Research Center and the Contemporary Ceramics Research Institute were both officially launched and completed in Xinmingzhu, which once again set off a stir for the big slabs. A new chapter.
New Pearl Contemporary Ceramics Research Institute has established three major institutions, namely the Industry-Academic-Research Innovation Center/Postdoctoral Workstation, the Large Board Research Center, and the Ceramic Art Creation and Application Center. Talents, products, and technology are all in one place, and we will continue to launch systems with high-tech content and high value-added benefits for Guanzhu Board.series of products, leading and promoting the rapid development of large-scale plate products in the industry.
The Large Board Research Center and the Contemporary Ceramics Research Institute are officially listed in New Pearl and Completed
Daban Research Center demonstrates cutting-edge intelligent manufacturing technology
While constantly exploring smart manufacturing, the Group continues to invest manpower and huge sums of money in product research and development and data-based and standardized research on process technology parameters.
On May 10, 2019, the Guangdong Building Materials Industry Association, together with the Guangdong Ceramics Association and the Guangdong Building Waterproof Materials Association, hosted a conference at Guangdong Xinmingzhu Ceramics Group Co., Ltd. A review meeting of the "Technical Regulations for Construction of Ceramic Large Slabs" was held. Jian Runtong, Vice President of New Pearl Group, participated in this meeting. By participating in the drafting of the "Technical Regulations for the Construction of Ceramic Large Slabs", our company has effectively promoted the iterative upgrade of the application technology of ceramic large slabs and its application in the terminal market.
Participated in drafting the "Technical Regulations for the Construction of Ceramic Slabs"< /span>
The application of ceramic large slabs takes a further step
Design upgrade
The application of atmospheric spaces and furniture finishes is gradually spreading
made a shocking appearance at China Ceramics Exhibition and Design Week, and was well received by all walks of life
At the Tanzhou China Ceramics Product Exhibition in April 2018, Guanzhu slabs were shockingly unveiled to the public for the first time. They reached new heights as soon as they appeared, attracting merchants from all walks of life. . Yang Guoqiang, founder and chairman of the board of directors of Country Garden Holdings Co., Ltd., brought his purchasing team to inspect and praised Guanzhu's large-scale plate products.
Yang Guoqiang (left), founder and chairman of the board of directors of Country Garden Holdings Co., Ltd., was on hand Visit and take a photo with Ye Delin (right), chairman of New Pearl Group
Guanzhu large board made a stunning appearance at the exhibition
In November 2018, Guanzhu made its debut at Guangzhou Design Week for the first time. At the exhibition, not only new types of boards with 1600x3200mm specifications in trendy colors were displayed, but also the design and application of complete furniture in the form of "rock boards" was demonstrated. The cross-border home applications such as integrated cabinets, bathtubs, wash basins, commercial sinks, and heated dining tables were displayed on site. The materials were integrated into the real living space, diluting the presence of the materials, enhancing the experience of the space, and effectively communicating with the designers on the spot. .
The whole furniture design was demonstrated on site using the concept of "slate" Application
Cooperate with Mapei to directly carry out the paving process of rock slabs on site Demonstration to resolve designers’ confusion.
Add an experiential display of life scenes to a purely static product display. Guanzhu teamed up with high-end molecular cuisine to play gourmet tricks in the slate kitchen, adding interactivity and experience.
Process upgrade
Full-body slate, a "powerful weapon" for home customization
Magician Rock Slab performs "Magic Show"
In 2019, Guanzhu's newly launched differentiated product - Magician Slate, with a specification of 3200*1600*12mm, has a pure all-over effect and is randomly produced per square meter. 32,000 star particles can be spread over a large area without repetition. The birth of Magic Slate will further open up the application field of new materials. It has obvious application advantages in workwear, home cabinet tabletops, and assembly customization, meeting the various creative needs of designers.
On April 19, at the Tanzhou Zhongtao Exhibition, Guanzhu curated the exhibition with the theme of "Magic Show", and the magician's slate furniture applications were displayed on site. It is brilliant and has extended many creative jewelry designs, attracting the attention of many merchants and designers. A promotion meeting for Guanzhu Magician Rock Slabs was also held at the exhibition to achieve comprehensive promotion to the public.
Li Yao, marketing director of Guanzhu Ceramics, interprets the magician’s rock slab
Crown Bead Magician Slate·Magic Show< /span>
"Enterprise competition is a marathon. The first is the belief that you must win, followed by tactics, physical strength, endurance, etc. I believe that Guanzhu Slate must be the best "One of the best runners on the board marathon track," industry media Lao Niu once commented at an event.
Confidence comes from the accumulation of strength. In the future, Guanzhu slate will carry the strength and advantages of Guanzhu and Xinmingzhu Group, with the mission of creating "the first choice board for healthy homes", and create a new chapter in the customization of complete furniture.
(Enterprise contribution)
