More than halfway through 2022, Gold Medal Asia Tiles and Slabs has maintained steady year-on-year growth and is one of the few brands in the industry that is less affected by the general environment. At the beginning of the year, Gold Medal Asia reorganized its brand and product positioning, and put forward the strategy of "push big and sell high", that is, marketing large-size, high value-added products; in response to the increasing proportion of younger consumers, it launched a new SI for retail stores standards and product application guidelines to upgrade the brand image; based on changes in sales channels, clarify the channel strategy with retail store formats as the core and home decoration engineering channels as the auxiliary.
Chairman Mr. Luo Zhiyong has always advocated the working style of "seeking truth and being pragmatic, giving priority to efficiency". In order to improve the response speed in the face of market changes, on August 15th, Director Luo personally led a team. The president and vice president of the company organized the core backbones of the production and manufacturing, operation management, product research and development, marketing planning and other departments respectively, with more than 100 people from the east, west, south, and north. This route started a first-line market visit in 50 cities in 10 days.
During the visits to Wenzhou, Hangzhou, Taizhou, Suzhou and other cities, the heads of dealers reported the current situation of local market operations to Chairman Luo Zhiyong and his delegation, and gave feedback on the challenges faced in channel expansion, product marketing, brand promotion, etc. . Chairman Luo Zhiyong sorted out and diagnosed the operating status of each store one by one, solved its operating difficulties, proposed solutions, and made suggestions on the dealer's corporate strategic development direction. He emphasized that manufacturers work together to face challenges together, and only unswerving transformation and upgrading can There is a future. At the same time, the team of Gold Medal Asia is required to strengthen support for dealers in terms of store construction, marketing activities, advertising, personnel training, new media drainage, etc., and to respond quickly and ensure good guarantees in terms of engineering home decoration business, after-sales processing, market regulations, etc. Serve.
Gold Medal's dealers across Asia highly recognize the strategic development direction of Gold Medal Enterprises and express their willingness to follow the pace of the headquarters, dig deep into market channel development, and increase investment in store rectification, designer activities and other brand promotions. Through on-site communication and store visits, the top management of the gold medal company truly understood the problems dealers encountered in their operations, encouraged dealers to speed up changes, and inspired the confidence and vitality of all employees. As this visit continues, I believe that Gold Medal Asia will come up with more pragmatic and effective action plans to provide greater support to the market.
