Currently, home consumption is gradually shifting from the incremental market to the existing market. At the same time, with the intergenerational evolution of consumer groups, the rise of new consumerism has led to changes in home consumption needs and paths, and the ceramic industry has also ushered in new changes.
At 14:30 on March 1, 2022, "Yan meets Kosi Cat, win the future together" KIMS rock slab new IP conference and online investment conference at Tencent Home | Shell , China Ceramics Network WeChat video account, and KIMS Stone Slab WeChat video account were opened simultaneously. Guo Xin, Chairman of the Interior Design Committee of China Building Materials Circulation Association, Li Xiaogang, Deputy General Manager of KIMS Slate Group, Yang Lilei, Head of 178 Brand Strategy, and other industry leaders, corporate executives and more than 20 mainstream media gathered in Tencent Home | Shell Live Room to talk about brands. Strategic upgrading, channel empowerment, and joint efforts to surpass, explore new profit models for rock slabs, and witness the gorgeous debut of KIMS's new IP "Coscat" with colleagues from all over the country.
During the live broadcast, KIMS slate innovatively stepped out of the circle, maximizing brand recognition with a more vivid and rich IP image, super franchise benefits + 10W yuan gift package, and also There were red envelopes, lucky draws, etc., which were given away non-stop. It attracted a total of 610,000+ views, more than 100,000 likes, and new customer orders exceeded expectations.
▲Marketing move · New brand upgrade
Li Xiaogang, deputy general manager of KIMS Stone Slab Group, pointed out in his speech that KIMS is positioned for a win-win situation among manufacturers, merchants and consumers. Satisfying consumers and improving their experience and satisfaction is the direction of KIMS's business development. The products launched grandly by KIMS are advertised as young, fashionable, with a sense of design and technology, and accurately target the life demands and consumption trends of mainstream customer groups born in the 80s, 90s and even 00s. They not only better cater to the target group's Age iteration also provides a reference for the development of the entire slate industry.
"Simplicity and excellence" Regarding the development strategy of KIMS, Mr. Li clearly stated: "Whether it is product quality, technology, color development, store design, shopping guide professionalism, service, etc., it must be in various local markets and in In industry subdivisions, there must be differentiation and distinction.” In the past few years, slate has become the focus of various enterprises and merchants, and industry competition hasThe density becomes increasingly intense. However, the products launched by KIMS slate are by no means blindly grabbing the market, but rather "half a step ahead of the market" and striving to become a pioneer in the industry.
To this end, KIMS Slate also integrates the marketing department, R&D department, design department, planning department and professional business school to form a supporting set to provide solid guarantee for terminal shopping guide and marketing practice.
▲Li Xiaogang, Deputy General Manager of KIMS Rock Slab Group
▲Quality empowerment gives design more possibilities
Regarding the market potential of slate, Guo Xin, chairman of the interior design committee of the China Building Materials Circulation Association, pointed out in the live broadcast that "good materials need good design to present, and good design needs good materials to express." It is clear that high quality The relationship between materials and great design.
On this basis, Guo Xin made a horizontal comparison of various materials and highlighted the eight characteristics of rock slabs. Namely: environmentally friendly and non-toxic, fire-proof and high-temperature resistant, anti-pollution and non-penetration, wear-resistant and trace-free, chemical-resistant, simple and easy to clean, unlimited application, and unlimited customization.
Many people in the live broadcast room agreed with the characteristics of rock slabs summarized by Chairman Guo. In particular, merchants who have been agents and distributors of other materials before have greatly praised the quality advantages of rock slabs. Chairman Guo said that the slate products launched by KIMS not only bring better choices to China's design forces, but also enable the "design-sense" lifestyle advocated by young people to be implemented faster. "Attracting the heart first, KIMS slate gives us more confidence in the market." A hot comment from a dealer in Hubei expressed everyone's aspirations.
▲Guo Xin, Chairman of Interior Design Committee of China Building Materials Circulation Association
▲Gathering momentum for innovation, KIMS’ new IP “Coscat” makes its grand debut
The younger customer base calls for younger products and services. KIMS slate has always respected youth. This time, it promoted brand building by creating a new IP image and injected new blood into the brand. Yin Tianbao, creative design director of KIMS slate, said that in this era of technological intelligence, KIMS hopes to create Thoughtful design.
▲Yin Tianbao, creative design director of KIMS rock slabs
"If you love me, just hug me." As the Cosi cat images "Koko" and "Sisi" appeared in the live broadcast room, everyone was immediately attracted by the cute images of the two cute pets. Kosi Cat is a lucky cat, and it is also a happy cat that means good things, looks forward to being together, and feels like home. It not only expresses KIMS' strong determination to sprint into the rock formation, but also demonstrates KIMS' unique design power. Mr. Yin said: With the arrival of the tide of consumption upgrading and the rise of the new middle class, only by building a warm brand can we gather fans, incubate communities, form loyalty, promote word-of-mouth communication, and enhance brand influence.
▲The launch ceremony of the new KIMS slate IP "Kesimao"< /span>
At this conference, KIMS launched a floor-to-ceiling design application system for slate specialty stores, including three core elements: high-end slate shopping mall designer store, Internet celebrity slate exhibition hall market store, and warehousing operation center slate supermarket store. The slate market is a new force with unlimited possibilities and many uncertainties. KIMS is supported by three major store systems, which are stable but active, quiet and active, capable of both offense and defense, and complement each other.
▲10W agent bonus blasts the live broadcast room
For the majority of dealers and agents, the preferential treatment in agency policies is one of KIMS's strengths to cope with market competition. This is also one of the most popular online views of this conference. During the live broadcast, KIMS slate brand director Lai Bohui shared with everyone the top ten reasons for being a KIMS slate agent. Its youthful brand positioning, strong corporate strength, internationally leading production lines, high-standard raw material selection and introduction mechanism, cutting-edge product design, rich product series, strong brand operation capabilities, complete store building facilities, and professional The business school's empowered and powerful customer attraction mechanism makes online agents rush to buy.
▲KIMS Slate Brand Director Lai Bohui
KIMS has launched a number of agency bonuses. Merchants who pay a deposit of 88 yuan on the spot can receive an agency gift package worth 100,000 yuan. This includes gifts of KIMS dolls, small samples, and large samples, store building subsidies, designer channel empowerment, and systematic learning and training and design software. This agency bonus is simply too good to pass up.
▲First show of the year, good news continues
This live broadcast is KIMS’ first show in the new year. In addition to industry celebrities sharing trends in the live broadcast room, there are also many exciting "lucks" that attract attention.
▲Interaction in the live broadcast room
The entire live broadcast has been in a highly heated atmosphere. KIMS’s stunning appearance. Whether it is product innovation or marketing innovation, KIMS accurately explains and gives the audience a deep understanding of the young people of the Z era. The board industry has brought new vitality and also given brand partners new expectations.
KIMS attracts customers with its strong corporate R&D and production capabilities, comprehensive and meticulous dealer support system, and attractive live broadcast franchise policy.It attracted many potential franchisees to focus on the live broadcast room, spot the trends, and seize business opportunities. In the end, this online live broadcast investment fair successfully achieved the lock-in of intentions, achieved impressive results, and declared a successful conclusion! After the meeting, major media conducted special interviews with KIMS｜Coscat’s next action and Coscat’s main creative design team.
▲Media interview with Yang Lilei, the head of 178 brand strategy of Cosmao Wait
▲Exhibition Hall Appreciation
▲Group photo
▲Live broadcast highlights
