On the morning of November 18, 2021, the signing ceremony for Xiangxiang Home Furnishing to enter the China Ceramics Headquarters was held grandly at the China Ceramics Headquarters Theater.
Assistant to the President of Foshan China Ceramic City Group, General Manager of China (Foshan) Ceramics Headquarters, General Manager of China (Zibo) Ceramics Headquarters Tang Jieming, Managing Director of Fangfang Enterprise Liu Liyan, General Manager of Fangfang Brand Marketing Hu Haijun, Fangfang Enterprise Market Management Center General Manager Yuan Shibin, General Manager of Directional Brand Sales Division Li Shengdong, Directional Brand Product Director Shi Xinxing, Assistant General Manager of China Ceramics Headquarters Huang Zhenyu, Investment Director Yuan Meiyan, Marketing Manager Liu Yi, Investment Manager Xian Minyi attended the signing ceremony. On-site guests and Friends from the media witnessed this important moment.
Direction Home is a company focusing on the field of architectural ceramics. While respecting the originality and practicality of materials, it is committed to developing products that conform to contemporary design trends, aiming to bring creative inspiration to designers, architects, and users. and multi-functional solutions, and provide professional customized delivery services to our users.
This strategic signing ceremony will open a new chapter in the cooperation between Fangxiang Furniture and China Ceramics Headquarters, and is also an important step for Fangxiang Enterprises to implement its brand strategy.
New trend, new journey
Assistant to the President of Foshan China Ceramics City Group, General Manager of China (Foshan) Ceramics Headquarters Tang Jieming, manager and general manager of China (Zibo) Ceramics Headquarters, delivered a speech
At the signing ceremony, Tang Jieming, assistant to the president of Foshan China Ceramics City Group, general manager of China (Foshan) Ceramics Headquarters, and general manager of China (Zibo) Ceramics Headquarters, said in his speech that Directional Home Furnishing has achieved from 0 to 1 at China Ceramics Headquarters. Breakthroughs, and the efforts of China Ceramics Headquarters have given N new kinetic energy of 1+N to the direction. This time, we have joined forces with the direction home brand to give full play to their respective advantages and bring more different scenes to the building ceramics industry!
Liu Liyan, Managing Director of Directional Enterprises, delivered a speech
In her speech, Liu Liyan, Managing Director of Fangxiang Enterprise, expressed her sincere gratitude to China Ceramics Headquarters for its concern and support to Fangxiang Enterprise, and extended a warm welcome to all the guests and media friends who came to the event.
She said that Fangfang Home Furnishing's entry into the China Ceramics headquarters is the first step in Fangfang's corporate brand strategy and an important development stage for Fangfang Enterprises. It is hoped that with the joint efforts of all parties, Direction Home can meet the current consumer demand for pan-home products, maintain the pace of high-quality development, and move to the next level.
Trendy design, new trend
Hu Haijun, General Manager of Directional Brand Marketing, delivers a speech
At the event, Hu Haijun, General Manager of Directional Brand Marketing, introduced the brand concept of Directional Home. Based on the field of ceramics, the products include integrated delivery services of ceramic tiles, slates, and home customization; solving the problem of user problems. The problem is from material selection to final implementation; and it can meet the design needs and life aesthetic direction.
He proposed that "designing for life, everything has a direction", and focused on the four focus points of interesting design, harmonious colors, delicate texture and honest manufacturing to create a purely design-driven brand. Based on this direction, Home Furnishings cooperates with the Spanish minimalist master Francesc Rife to create a brand marketing headquarters and co-branded exclusive product series based on the architectural thinking scale. "Choosing the right direction is more important than working hard" Future Direction Home Furnishing will present everyone with a space worth exploring and create a brand worth looking forward to!
Hand in hand, progress together
Signing Ceremony
Hu Haijun, general manager of direction brand marketing, and Tang Jieming, general manager of China Ceramics Headquarters, accepted Media interviews
After the signing ceremony, Assistant to the President of Foshan China Ceramics City Group, General Manager of China (Foshan) Ceramics Headquarters, General Manager of China (Zibo) Ceramics Headquarters Tang Jieming, Managing Director of Directional Enterprise Liu Liyan, and General Manager of Directional Brand Marketing Hu Haijun accepted the media Interview and jointly explore the infinite possibilities of the future of direction home furnishing.
Win-win in the future
Direction Home insists on building a design-driven brand based on user thinking. It does not adhere to conventions, loves details, and is determined to achieve the best results in everything and deliver truly good designs and products to consumers. Do the hard but right thing and fight for it firmly!
