“Observe the various aspects of the pottery industry and comment on the pottery people.
You have stories and I don’t drink. The truth is just as easy to get drunk on.
The 24th issue of [Spicy Review] is coming, please prepare the watermelon and small bench for the ceramic people.
"
For Chinese ceramics (tiles), look to Guangdong, and for Guangdong ceramics (tiles), look to Foshan.
Except for food specialties such as fruits and vegetables, tea, and wine, it is probably difficult to find a product in China that people care about the origin of more than ceramic tiles.
I want to buy authentic "Guangdong bricks" produced by Guangdong ceramics companies in factories in Guangdong, but I end up buying ceramic tiles produced by factories in other provinces. What should I do? Let’s take a look at the troubles faced by Ms. W somewhere in Jiangxi who wanted to buy “Guangdong Bricks” but couldn’t.
The following content is quoted from relevant media reports:
According to Ms. W, she purchased a batch of ceramic tiles from a local store set up by a well-known ceramic tile brand in June this year. Knowing that the brand has a production base in Jiangxi, she repeatedly emphasized the need to buy high-quality ceramic tiles produced by its Guangdong factory when buying ceramic tiles. To this end, the store manager repeatedly promised her to ensure the supply of high-quality ceramic tiles produced by Guangdong factories.
But after buying the tiles and laying them, Ms. W found that the surface color, body color, back texture, etc. were completely different from the tiles she had previously selected in the store, with obvious color differences. She called the brand's headquarters and learned that the ceramic tiles she received were actually produced by its Jiangxi factory. She believes that during the purchase period, she repeatedly emphasized that she wanted to buy ceramic tiles produced by Guangdong factories, and the store manager also made a promise, but the result was that the goods were not correct. According to a recording she provided, her husband once asked the store manager whether the tiles they received were guaranteed to be from Guangdong factories? The other party made it clear that the goods must be from the Guangdong factory. If not, they would pay ten for one.
Ms. W believes that merchants use ceramic tiles produced in Jiangxi factories as ceramic tiles produced in Guangdong factories. This is a typical incident of merchants deceiving and harming consumers, and should be punished in accordance with the "refund one and compensate three" clause of the "Consumer Rights Protection Law" deal with.
The person in charge of the store told the reporter who reported the matter: First of all, the ceramic tiles they sell are all genuine and they have provided the corresponding materials to the Market Supervision Bureau; secondly, as for their promise to Ms. W to supply high-quality ceramic tiles produced in Guangdong factories Regarding ceramic tiles, the two parties did not sign a contract to confirm; finally, the ceramic tiles produced by its brand in Guangdong factory and the ceramic tiles produced in Jiangxi factory are at the same price, and there is no shoddy quality.
The reporter who reported the matter contacted the brand presidentCustomer service department, the other party said that regardless of whether it is the Guangdong factory or the Jiangxi factory, the tiles produced are the same brand of tiles. After the consumer places the order, the warehouse will randomly select the origin to deliver the goods, and there is no guarantee that the tiles received by the consumer are all from Guangdong. Factory production.
As for Ms. W’s complaint to the local Market Supervision and Administration Bureau, the store clearly refused to mediate after providing the distribution authorization letter for the brand it represents and the inspection and testing reports of the related products purchased. The Market Supervision Administration recommended that Ms. W take legal proceedings.
At this point, media reports came to an abrupt end. But it is conceivable that as a consumer, Ms. W must be unwilling to accept it, and legal proceedings should be a high probability.
As for this ceramic tile consumption dispute itself and the problems hidden behind it, Brother Chan believes that it should be analyzed from at least two aspects.
The first is the issue of merchant integrity.
Honesty and trustworthiness are the foundation of business. Regarding the origin of ceramic tiles, which is the most important issue for consumers, it is best for businesses to tell the truth. Although it is not necessary to tell the truth, they must not deliberately conceal it. "Paper cannot hide fire, and cotton cannot hide needles." Consumers will eventually know the truth.
Taking a step back, even if a temporary concealment may lead to a short-term transaction, the final result can only be to discredit and add confusion to the brand you have joined, and to reduce your market reputation.
Sacrificing integrity and exchanging long-term development for immediate benefits will make it difficult for businesses that do this to become bigger and stronger.
The second issue is the definition of "Guangdong Brick".
For consumers, "Guangdong bricks" must refer to the ceramic tiles produced by the Guangdong ceramic brand's factories in Guangdong. There is absolutely no doubt about this.
For ceramic tile brands and dealers, "Guangdong bricks" can have many interpretations. Firstly, it is reasonable to say that the ceramic tiles produced by Guangdong brand factories in Guangdong are "Guangdong bricks"; secondly, it is reasonable to say that the ceramic tiles produced by Guangdong brand factories in other provinces are "Guangdong bricks". After all, "Guangdong bricks" "There is a lack of legal definition. Secondly, there is nothing wrong with saying that "Guangdong bricks" are the abbreviation of "tiles produced by Guangdong ceramic brands"; thirdly, ceramic tiles produced by foreign brands in factories in Guangdong, or in Guangdong factories of other Guangdong brands. There is nothing wrong with saying that the ceramic tiles produced by the brand are "Guangdong bricks", but this should not exist in reality.
Although there is no legal definition of "Guangdong Brick","Foshan Brick" already has an official statement. On May 12 this year, Foshan announced the first batch of Foshan standard products, which included 21 products from 16 ceramic tile companies - these 21 products are equivalent to "Foshan bricks" in a sense.
From two documents, the "Notice of the Foshan Municipal Administration for Market Regulation on Launching the Application for Foshan Standard Products in the Second Half of 2021" and the "Supplementary Notice of the Foshan Municipal Administration for Market Regulation on the Application Conditions for Foshan Standard Products", Foshan Standard Products The application conditions are as follows (see text in the picture):
If we refer to Foshan standard products, it seems that the ceramic tiles produced by Guangdong brand factories in other provinces can also be called "Guangdong bricks".
But will consumers agree?
Definitely not!
Therefore, how to get consumers to recognize and accept ceramic tiles that are not produced in Guangdong is a problem that those Guangdong brands that have, are building or plan to build production bases in other provinces must pay attention to and face up to. It is also a problem that non-Guangdong brands must face head-on. .
Consumers only need to understand that since the development of China's ceramic tile industry, the industry concentration has continued to increase, which is a general trend. The momentum of large companies and brands to expand production outside Guangdong has also been unstoppable. Ceramic tiles produced in Guangdong are only will become less and less.
Statistical data from the "2020 Ceramic Industry Long March" jointly released by China Building and Sanitary Ceramics Association, China Ceramics Industry Development Foundation, and "Ceramic Information" show that Guangdong's annual ceramic tile production capacity in 2020 will be approximately 3.1 billion square meters, accounting for 10% of the country's total ceramic tile production capacity. About 25% of total production capacity.
We have reason to believe that the proportion of ceramic tiles produced in Guangdong, the real "Guangdong bricks" in the minds of consumers, in the national ceramic tile production will further decline in the future. This means that it will become increasingly difficult for consumers to buy the "Guangdong bricks" they recognize in their minds.
As for whether the quality of "Guangdong bricks" is really better than that of "non-Guangdong bricks", that is another article. Of course, if you are interested, you can discuss it in the message area in advance.
(Author: Chan Can)
