Since this year, price increases have become one of the keywords in the entire society. CCTV is also paying close attention to this and has repeatedly reported on price increases in various industries.
On May 18, CCTV-2 used a 9-minute video to report on the current development status of the ceramic industry, including the price increase of ceramic tiles, the expansion of ceramic factory production, and the extension of the boundaries of ceramic products. The collective price increase of ceramic tiles has attracted the attention of CCTV! 9-minute report on the skyrocketing costs and reshuffle of the ceramic industry... [☜Click to view]
On May 27, CCTV-2 once again reported the price increase. The "Economic Information Broadcast" column, which was broadcast at 20:30 that day, focused its lens on the construction and decoration industry downstream of the ceramic industry. The 8-minute video report pointed out that the prices of decoration materials and building materials have increased. For example, the price of copper has even increased by nearly 70% year-on-year, which has brought huge economic pressure to consumers, decoration companies, and construction companies.
Late renovation cost tens of thousands of yuan more for half a year
Decoration company received price adjustment letters from multiple suppliers
CCTV reported that the rise in raw material prices has not only put pressure on downstream production companies, but also increased consumer spending. Since the beginning of this year, as the prices of construction materials such as cement, sandstone, concrete, steel, copper, wires and cables have increased, the home decoration industry has been greatly affected.
In this regard, CCTV reporters conducted an investigation in Shenzhen. At a building materials and home furnishing market in Shenzhen, Ms. Qing, who came to buy materials, said that the house she just bought was undergoing partial renovation. Because of the increase in decoration materials, her budget was more than 10,000 yuan more than before. "I think the price is a bit higher than what I learned at the end of last year. Generally speaking, it has increased by 10% to 20%. Our budget was controlled within 100,000, but now it may exceed 10,000 or 20,000."
Li Yi, the person in charge of a decoration design engineering company in Shenzhen, also pointed out: "For example, a house of 80 to 120 square meters requires 12 to 15 turns of wires. At the beginning of this year, the price of 2.5 square millimeter wires was more than 160 yuan a day. The current price is 205 yuan per household. The cost of the wire alone has increased by 600 yuan or 700 yuan.”
Li Yi has been engaged in the decoration industry for many years. He pointed out that decoration companies sign home decoration contracts with owners about one month in advance, but the construction process usually takes two to three months. During this period, if the cost increases due to the increase in decoration material prices, , the difference will be borne by the decoration company. "There are several big increases a month, and we will also suffer some losses in the process of fulfilling the contract. We have to install 80 to 120 houses a month, so the pressure is relatively high."
Wang Haifeng, the person in charge of the supply chain of an Internet home decoration platform in Shenzhen, said that since February this yearAt the beginning, there was a significant increase in auxiliary materials such as wires and pipes, and it has continued to this day. As a result, his company received price adjustment letters from multiple material suppliers.
“The prices of copper ore and iron ore are rising, which has led to the supply price of the entire wire and cable products also rising. After a total of 4 price adjustments this year, the overall increase is more than 30%, and there are also some pipes and paints. We have also received some price adjustment letters from manufacturers one after another.”
CCTV reporters also learned during the interview that in order to cope with the rise in material prices, some Internet home decoration platforms have pooled the purchasing needs of many decoration companies on the platform and purchased them from material suppliers in a unified manner to alleviate the problems caused by the rising costs of decoration companies. pressure. In this regard, Wang Haifeng said: "In response to the pressure of this price increase, we have actively organized large-scale centralized purchases by some decoration companies. For example, taking wires as an example, we can probably achieve a reduction of about 10%."
Steel bar prices rise 30% in one year
Copper prices rose nearly 70% year-on-year
In addition to the home decoration industry, the rising prices of raw materials such as concrete and steel have also caused a sharp increase in the costs of mass-produced construction companies.
Tang Di, manager of the material department of a construction company in Shenzhen, told CCTV reporters that since March this year, the prices of concrete, steel and other materials have increased significantly. "For steel bars, my purchasing price in May last year was around 4,600 yuan (per ton). Recently this year, my purchasing price has reached 5,800 yuan per ton. For steel bars, it has increased by about 30%."
Liang Yong, the material manager of the parking lot project of Shenzhen Metro Line 12, told CCTV reporters: "The price of concrete is also rising, from 726 yuan per cubic meter in March to 774 yuan per cubic meter now. Our construction industry The main ones are steel bars and concrete structures. The increase in the price of these two materials will definitely put considerable financial pressure.”
CCTV pointed out that since the beginning of this year, the prices of construction materials such as cement, sand and gravel, concrete, steel, copper, wires and cables have generally increased. Added to the price trough caused by the impact of the epidemic last year, the price of construction materials has increased significantly year-on-year.
Gao Nianpeng, deputy director of the Cost Station of the Shenzhen Municipal Housing and Construction Bureau, said: "Especially taking the copper material with the highest increase as an example, the price in May last year was about 43,000 yuan/ton. This year, our latest sampling data It has reached more than 72,000 yuan/ton, an increase of nearly 70%. The price at the beginning of the year was about 57,000 yuan/ton. ”
The State Council paid attention to price increases three times in 14 days
"The most violent price increase in the ceramic industry", will consumers pay the bill?
CCTV reported that data released by the National Bureau of Statistics showed that the profits of the upstream mining industry and raw material manufacturing industry continued to lead the rise from January to April, mainly driven by factors such as improved market demand and rising commodity prices, the National Bureau of Statistics said High commodity prices have increased the pressure on the production and operation of the mid-stream and downstream industries. In the next stage, we must scientifically and accurately implement macroeconomic policies, do a solid job in ensuring supply and stable prices of commodities, continuously consolidate the foundation for economic stability and recovery, and promote the continued health of the industrial economy. develop.
The State Council executive meeting held on May 26 once again focused on issues such as rising prices of raw materials. This is the third time within 14 days that the State Council executive meeting has focused on rising prices of bulk commodities and raw materials.
According to "Ceramic Information", since the beginning of this year, due to rising production costs such as coal and raw materials, the price increase of ceramic tiles in the ceramic industry has been surging one after another. In total, hundreds of ceramic factories have announced price increases, covering In almost all ceramic production areas such as Hubei, Hunan, Shaanxi, Gansu, Ningxia, Shanxi, Henan, Jiangxi, Fujian, and Yunnan, there are even ceramic factories that have increased prices multiple times in a row, mostly between 0.1 yuan and 1 yuan per piece.
“Previous price increases were ‘loud with loud thunder and small raindrops’, but this time the price increase is serious, ‘loud with loud thunder and heavy raindrops’.” Some industry insiders said that this time the upstream price increase wave The cost pressure brought about by this process is no longer something that one company can bear, and part of the pressure will eventually be transmitted to the terminals, and dealers and consumers will bear it.
However, "Ceramic Information" learned from interviews with dealers in Hohhot, Taiyuan, Chongqing, Kunming, Kaili, Tongren, Hangzhou and other regions that this round of rising raw material prices has impacted ceramic tiles that were already engaged in price wars. Brands, such as "engineering or wholesale manufacturers", have not affected the original price system of ceramic tile brands with higher positioning. For example, the first-tier well-known brands in Foshan are less likely to raise prices.
The brand dealers interviewed said that the current prices of many branded ceramic tiles in terminals have not increased. The fundamental reason is due to fierce competition in the terminal market, which is specifically reflected in "too many finely decorated houses, the impact of local tiles on the market, the impact of e-commerce, and retail sales." Fewer customers" and other aspects.
Some dealers analyzed that the fundamental way to increase the price of ceramic tiles is not to rely on raw material price increases, but to eradicate the shortcomings of serious homogeneity. Only manufacturers truly realize the need to innovate.The importance of innovation and differentiation, and no longer making homogeneous products that follow the trend, can raise the price of ceramic tiles at the terminal.
(The article is reproduced from Ceramic Information)
