On April 16, the "One Heart, One Hundred Million" brand strategy conference with the theme of "Yi Road Goes Together and Together to Gather Energy" was grandly held in the Lotus Hall on the fifth floor of Hangzhou Guoda Landison Plaza Hotel. Big names gathered at the press conference, and the content was exciting. Focusing on the establishment of the "Billion Yuan Alliance" and the future reform and development of the home decoration industry, it brought a feast of ideas full of brainstorming and useful information.
The press conference was hosted by Shengdu Home Decoration. Hu Yanan, Secretary General of the Housing Industry Branch of China Building Decoration Association; Jia Huaqin, President of Zhejiang Building Decoration Industry Association; Yan Weiyang, Chairman of Shengdu Home Decoration; Wang Yuwei, Vice President of Shengdu Home Decoration; Shuncheng Peng Changhua, Vice President of Ceramics Group and General Manager of Shunhui Ceramics; Han Baoxiang, General Manager of Gome East China Region; Fotile Group Sales & Service Vice President Chen Hao; Oppe Executive President Wu Xingjie; Oppein's General Manager of the Home Decoration Division Zhang Xiaofeng; TATA Wooden Door Chairman Zong Ruiyuan; Sophia Direct Decoration Division General Manager Hu Qingbing and other eight leading brands in the home improvement industry Corporate executives, as well as industry celebrities and many well-known media from Hangzhou and China attended the event.
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Sign in
Secretary of the Housing Industry Branch of China Building Decoration AssociationHu Yanan, Secretary General, and Jia Huaqin, President of Zhejiang Building Decoration Industry Association, spoke.
Yan Weiyang, Chairman of Shengdu Home Decoration, speaks
Wang Yuwei, Vice President of Shengdu Home Decoration, took the stage to speak and talked about the original intention and significance of the "One Heart, One Hundred Million" brand strategy. He said: The establishment of the Billion Yuan Alliance represents the aggregation into one and the emergence of breaking boundaries.
The "One Heart, One Hundred Million" brand strategy launch ceremony was jointly opened by senior leaders of the eight major brands. This means that the innovative move of achieving single-brand sales exceeding 100 million on the Shengdu platform will soon be fully implemented. A 100-million-yuan alliance composed of eight leading brands in the home decoration industry has now been officially established!
The "One Heart, One Hundred Million" project signed by Shunhui and other seven leading brands in the industry marks the further deepening of mutual cooperation. Shunhui will also take advantage of the integrated foundation of Shengdu to provide the platform with more comprehensive and high-quality support in the supply chain as a brand owner, and use the platform to open a new era of sales.
In the future, Shunhui and the members of Yiyuan Alliance will join forces to empower each other, take consumer demand as the core, accelerate the improvement of product quality, improve service levels, and provide consumers with higher-quality one-stop integrated services. At the same time, it sets a benchmark for Jimei decoration in China's home furnishing industry and promotes the healthy development of the entire home decoration industry.
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The industry summit forum with the theme of "How to Improve Customer Value in the Era of Consolidation" was held under much attention. At the meeting, Mr. Peng said: The most effective way to improve customer value is through consolidation, that is, today we are dedicated to 100 million. Madecontent. Starting from consumer needs, we provide consumers with one-stop overall solutions and open up the shortest path for decoration. In terms of ceramic tiles, it is to solve all aspects of design, material selection, delivery, paving, returns and replenishment, after-sales, etc., so that consumers can Decoration saves time, trouble and worry, thereby maximizing the interests of consumers.
Under the spotlight, Mr. Yan and Mr. Peng jointly announced the mysterious guest of the Holy Capital Martial Arts Conference. This mysterious guest will come to the Holy Capital of Hangzhou on May 16, bringing huge popularity and popularity to help "One Heart One hundred million”!
Sacred Capital 19th Anniversary Launching Ceremony
After 6 years, the Shengdu Wulin Conference has now become the golden IP of Shengdu Marketing. This time Shengdu Home Decoration joins hands with Shunhui The Holy City 19th Anniversary Martial Arts Conference created by Tile is an unprecedented event worth looking forward to. As the only brand in the category, Shunhui promotes the Shengdu Wulin Conference and provides high-quality products and considerate services. I believe that through this Wulin Conference, the cooperation between Shunhui and Shengdu Decoration will continue to strengthen, and the two parties will surely carry out more in-depth cooperation in other fields in the future.
Mr. Peng delivered a speech as the main co-brand representative of Shengdu’s 19th anniversary celebration. He said: The “One Heart, One Hundred Million” brand strategic alliance is an altruistic alliance with a sense of mission and far-reaching significance. Our eight major brands can unify At the same time, by integrating platform supply chain resources, amplifying the advantages of centralized procurement, improving delivery capabilities, and providing consumers with the most cost-effective products and services, this is a path that will surely lead to a win-win situation.
As the market changes, material suppliers are thinking about "how to expand the company's distribution channels and create a new supply chain cooperation system." Decoration companies are thinking about "how to bring higher-quality one-stop decoration to customers. Service?” Because of the common market demands, the “One Heart and One Hundred Million Strategic Brand Plan” was born.rdquo;, forming a supply chain cooperation system composed of new models, new products, and new empowerment. This is an important step in the strategic layout of the home decoration industry and the building materials industry, and it will definitely become a major development trend.
In the future, Shunhui will continue to exert the spirit of the industry's leading brand, actively seek changes, adapt to the market environment, be a pioneer in the wave of the times, and make unremitting efforts to promote the development of the industry!
