2021 has just begun, and the building ceramics industry is already surging. Ceramics companies are gearing up, making big moves, and their enthusiasm for investment remains undiminished. Big news such as plant construction, capacity expansion, and mergers and acquisitions can be said to come one after another. The "battle for the high ground" is about to break out, and the industry structure is full of variables.
First, Keda completed the acquisition of 100% of the equity of Italy's Wego; then, Jiangxi Asustek Holdings wholly acquired Pingxiang Zhengda Ceramics, which had been closed for nearly two years; and on the other hand, Mona Lisa acquired Jiangxi with 650 million in cash Putin Ceramics (70% equity of Zhishanmeide); Dajiuluolu officially acquired Jianxing Ceramics Factory; Tianan New Materials purchased 66% of the equity of each of the four wholly-owned subsidiaries of Eagle Brand for 520 million; Xuri Group, the boss of exterior wall tiles, pursued Invested 1 billion yuan in You County, Hunan; Hongyu Group acquired 2,600 acres of land in Teng County...
1
Hongyu Group
2 billion Teng County acquired 2,600 acres of land and built 12 production lines
On February 3, the signing ceremony of the investment contract for the Guangxi Tengxian ceramic production project of Guangdong Hongyu Group was held at the Hongyu Group headquarters in Guojin Building, Foshan, Guangdong.
It is understood that the land signed by both parties is the third phase of the North District of Zhonghe Ceramics Industrial Park in Tengxian County, Guangxi, covering an area of about 2,600 acres. The total investment in the project is not less than RMB 2 billion, and the land use is industrial land. , used as 12 ceramic production lines, supporting facilities, raw material storage, processing, coal gas or LNG and other energy supply at the Tengxian base of Hongyu Group. The project construction is divided into three phases. It is planned to be completed and put into operation within five years. After reaching full production, the annual ceramic tile output will be approximately 132 million square meters.
This also means that Hongyu will add a third production base after the production bases in Qingyuan, Guangdong and Foshan, Guangdong. After 12 new lines are put into production, its production strength will reach the peak of the industry.
2
Rising Sun Group
Invest 1 billion yuan in You County, Hunan Province, and add 4 new production lines
On January 2, the Hunan Rising Sun Green Building Materials Project Signing Ceremony and Groundbreaking Ceremony were held at Wangling Circular Economy Park, Youxian High-tech Zone.
It is reported that the total investment of Xuri Ceramics Hunan Industrial Park is 2 billion yuan.The second phase of the green building materials production line project has an investment of 1 billion yuan, including 600 million yuan in fixed assets, 240 acres of new land, and 4 new fully automated green plate (interior ceramic tile) production line construction projects. The first production line is expected to be completed in June It was put into operation. The second production line was completed and put into operation in August. All 8 production lines of the project were completed and put into operation, and the production capacity will reach 45 million square meters per year.
Xuri Group specializes in the production of exterior wall tiles ("White Rabbit" brand), high-end art ceramic mosaics, interior wall floor tiles and green building materials products. It is one of the largest and most powerful exterior wall tile manufacturers in China. The Hunan Xuri Green Building Materials Project signed and started this time will become the largest production base of Xuri Group in China.
3
Mona Lisa
Acquired 70% equity of Zhishanmeide for 651 million, adding 9 new lines
On February 7, Mona Lisa signed the "Equity Purchase Agreement Regarding Gao'an Zhimei Shande New Materials Co., Ltd." with Putin Ceramics, natural person Xian Weitai and the target company Zhimei Shande. Mona Lisa will It acquired 58.9706% of the equity of Zhimeishande held by Putin Ceramics for 401 million yuan in cash, and subscribed 44.117647 yuan in new registered capital to Meishande for 250 million yuan in cash. After the completion of the above transaction plan, Monali Sha will hold 70% of the shares of Zhimei Shande.
According to reports, Zhimei Shande is a new company established to achieve the purpose of this transaction. It was established on December 23, 2020. Putin Ceramics will transfer its land and above-ground properties, 9 ceramic production lines and cooperation with the company in accordance with the agreement. Other equipment and facilities related to daily operations are placed in Zhimei Shande through pricing and investment.
After the acquisition is completed, Mona Lisa will add 9 new production lines and an annual production capacity of 40 million square meters, which will help it promote the "big ceramic tiles, big building materials, big home furnishings" and "2B+2C" development strategies. Radiating to East China and the national market. After the acquisition is completed, the total annual production capacity of Mona Lisa's four major production bases in Foshan, Qingyuan, Guangxi and Gao'an will reach 178 million square meters.
4
Big-antlered deer
Acquisition of LianxingCeramics factory, investing in a new line with a daily output of 35,000 square meters
On January 11, the "Innovation Pioneer Accelerates Forward" press conference for the acquisition of Guangdong Jianxing Ceramics Factory by Dajiaolu was held in Xiqiao, Foshan. At the meeting, Nan Shunzhi, the founder of Big Horn Deer, announced the development performance of Big Horn Deer in 2020 and the brand plan for the next five years.
In 2020, Dajiaolu added 513 new terminal specialty stores, bringing the number of specialty stores nationwide to 1,211. Its turnover exceeded 500 million, and it exceeded the completion of the layout of thousands of cities and thousands of stores. In 2021, Dajiulu announced that it plans to go public in 2025 and plans to establish 10,000 terminal stores within 5 years, with sales reaching 3 billion and a market value target of over 10 billion. In addition, it plans to build a super factory and acquire 5-10 factories within 5 years.
Currently, Dajiaolu Guangdong Xinxing 3 Factory has been officially put into production. According to Nan Shunzhi, the founder of Big Horn Deer, the company will invest 100 million in 2021 to build a new super large kiln with a daily output of 35,000 square meters. It is planned to be put into operation in June. By then, the output of one kiln will catch up with the current output of three kilns. , which can solve the current problem of product shortage.
5
Tianan New Materials
520 million won 66% equity in each of Eagle Brand's four subsidiaries
On February 1, Guangdong Tianan New Materials Co., Ltd. issued an announcement stating that it plans to participate in the bundled transfer of its wholly-owned subsidiaries "Foshan Shiwan Yingpai Ceramics Co., Ltd." and "Heyuan Dongyuan Yingpai Group" Ceramics Co., Ltd., "Foshan Yingpai Technology Co., Ltd." and "Foshan Yingpai Ceramics Trading Co., Ltd." each have 66% equity.
Among them, the base price for the transfer of 66% equity of Shiwan Eagle Brand is 384.96 million yuan; the base price for the transfer of 66% equity of Dongyuan Eagle Brand is 123.97 million yuan; the base price for the transfer of 66% equity of Eagle Brand Technology is 8.42 million yuan; The transfer base price of brand trading is 2.65 million yuan. The total base price for this share transfer is 520 million yuan.
According to the transaction conditions disclosed in Tianan’s latest announcement, the transferee (Tianan New Materials) promises to increase investment after the property rights are delivered to ensure that the four subsidiaries and their group-managed cooperative companies will be established in Foshan City in 2022. The total comprehensive tax payment (including tax refund) of Shiwan Town Street in Chancheng District is not less than 80 million yuan, and it needs to increase by 20% year by year on the basis of the previous year, that is,No less than 96 million yuan in 2023, no less than 115.2 million yuan in 2024, no less than 138.24 million yuan in 2025, and no less than 165.888 million yuan in 2026.
6
Made by Keda
Completed the acquisition of 100% of the equity of Italian company Vigo
On January 1, Keda Manufacturing announced that the company exercised the call option on December 30, 2020, and purchased the Italian I.C.F. & WELKOS.P.A. held by it from Witaly for 11.2 million euros (hereinafter referred to as " Weigao") 40% equity.
Keda Manufacturing stated that in the future, the company will jointly set up a research and development institute in Italy with Wego, and go deep into the European market to promote the combination of large-volume, low-cost, customized Chinese standards and Italian intelligent standards, so that the level of intelligent manufacturing of products can Benchmarking Italy, we will continue to improve Keda's ability to enter Europe and serve the European market.
At this point, in addition to the fact that Keda Manufacturing purchased its 60% stake in Weigao from Witaly for 16.8 million euros, Keda Manufacturing has completed the acquisition of 100% of the equity in Italian company Weigao.
7
ASUS Holdings
Fully acquired Jiangxi Pingxiang Zhengda Ceramics and upgraded 5 lines
On January 9, Asus Holding Group officially signed an acquisition agreement with the Pingxiang Xiangdong District Government. Pingxiang Zhengda Ceramics, which had been closed for nearly two years, was officially acquired by Asus Holding Group and officially changed its name to Jiangxi Huarui New Material Technology Co., Ltd.
Asus Holding Group Chairman Wang Zhihong said at the signing ceremony that Asus Holding Group plans to invest 500 million yuan to fully launch the intelligent transformation and upgrading of the existing five production lines of Zhengda Ceramics to create a green home new material project. The base will also become the first green home new material project in the Pingxiang production area.
After comprehensive transformation, the five production lines of Zhengda Ceramics will mainly produce 600×1200mm, 750×1500mm, 800×800mm and 400×800mm specifications and other series of products, the designed daily production capacity is 120,000 square meters. It is planned that two production lines will be put into full operation after the Spring Festival, and five production lines will be put into full operation in the first half of next year.
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There is no doubt that the market competition in 2021 will be more intense. "Yinhong Ceramics Channel" learned through statistics and publicly disclosed information that from January to December 2020, the new investment amount in my country's ceramic industry accumulated more than 43.5 billion yuan, involving 62 upstream and downstream enterprises such as ceramic sanitary ware, machinery, chemicals, etc., investment projects 70 in total. Next, there will inevitably be a large number of projects planned to be built and put into production.
Under the wave of investment expansion and with many ceramic companies vying for the top spot, industry concentration will further increase. Will the construction and ceramics industry usher in a new round of reshuffle? Let’s wait and see!
Author: Hong Xiaochun
