Designers have a design soul, and the best products are passed down to the world. In an era when the new generation of architectural power is rising, design power has become a key frame for the development of the current industry. In addition to giving the brand its external charm, design can also enhance the value of the brand itself.
From December 3rd to 6th, 2020 Guangzhou Design Week landed in Yangcheng with full force. Focusing on its own brand positioning and height as well as the theme of "Happy PLAY" of the design week, Oceano has its own booth in the "Design Trendy Play Club", 2021 trend product seating for design exhibitions, the National Finals of Design New Youth, and naming The four carriages of the ICS International Color Design Conference are marching together.
Design opportunity, stepping into a new brand dimension
Not only is it a communication symbol, the exhibition has the significance of preserving value and increasing reputation for the brand. Participating in Guangzhou Design Week for the first time is an opportunity for Oceano to step into a new dimension of branding. Standing in the new era, Oceano has never given up thinking about brand iteration. Oceano Ceramics joins hands with Design Week to jointly host the annual selection of China’s New Design Youth. In addition to promoting the development of young designers and providing a talent display platform, it is also looking forward to finding more suitable talents in the process of creation and selection. Design provides a broader, more open, and more colorful development future for the brand's image and products.
In the industry, Oceano took the lead in proposing a differentiated business strategy system of "ceramic fashion". Oceano's brand positioning in terms of product colors and categories, quality, and reputation has always been in the leading position in the industry.
The concept of brand positioning of "ceramic fashion" believes that ceramic tiles are like fashion. While providing consumers with products, they should also provide them with an overall fashion space. In addition to paying attention to the update of ceramic tiles' colors and styles, we should also pay more attention to ceramic tiles. Integrate with various art forms. Our design dealers are always online and constantly making progress in the pursuit of perfection.
Trendy players, the dominant voice in the industry
At the recent 2021 new product launch conference, Oceano Ceramics joined hands with NetEase Home to release the "2021 Home Furnishing Trends" white paper. As a brand that speaks out about home furnishing trends, we have a decisive say in home decoration trends. Under the tide of the times, the new generation of consumers is no longer satisfied with supply and demand consumption. The younger generation has requirements for quality improvement of the home environment. Not onlyIn addition, the press conference also pioneered a ceramic fashion show, combining new products with style clothing to create a stunning fashion show for the industry.
In NetEase Home's trend release, "environmental protection and health", "natural symbiosis", "minimalist life", "circle ceremony", "national trend", "smart experience", etc. are all trend keywords in 2021 . At the National Finals of Design New Youth, some sharing guests also mentioned that "the combination of new technologies, trendy toys, and art drives the upgrade of user experience." Under the new trend, consumers pay more attention to experience and perceptual profit. Users In residential design, it is more desirable to combine design with emotional and environmental details. Design is no longer just a cold design, but a carrier with soul and flesh and blood.
Infinite possibilities, high brand value
Teaming up with well-known young designers and founders of updated design to create the "Sitting Design Exhibition" has become one of the highlights of Oceano's design week. Oceano Ceramics participated in the Guangzhou Design Week with N possibilities of slate home furnishings. Quietly, slate home furnishings have become a consistent development direction in the industry. Oceano Ceramics has 22 years of experience in the ceramic industry, which allows Oceano to be able to shuttle through the design of various applications with ease.
Over the past 20 years, Oceano people have always adhered to the company's brand concept and mission, worked hard to create a green, technological, humanistic, and international corporate value and image, and strived to become a high-end building ceramics brand that is based on the international community and makes the nation proud. struggle!
Building happy homes for millions of families and achieving people's beautiful home life. As a changer and pioneer in the industry, Oceano has always believed that every move forward is inseparable from the power of innovation. In the future, Oceano will continue to innovate channel development and create a value brand that is always trendy and online!
