When the magical mountain city meets deconstruction, when geometric Western style merges with Eastern minimalism, this journey of beauty is destined to be extraordinary.
On the afternoon of October 30, Hengjie came to the mountain city of Chongqing for the sixth stop of its "Quality and Beauty in China·Looking for First-Class Beauty" city experience tour. Wen Qun, the architectural manager of Chongqing Sunac No. 1 Courtyard project/founder of AOE construction group, Xie Ke, founder and design director of Shang Yiyang Design, Tian Ailing, vice president of Chongqing Architectural Interior Design Federation, together with Chongqing cutting-edge designers Teachers, let’s explore this artistic conception of natural rocks and taste the unique connotation of oriental architectural deconstruction.
Ultimate aesthetics, deconstructing space
As early as August 4, 2020, Chongqing Sunac No. 1 Hospital, which is still under construction, won a world-class honor - it won the ICONIC AWARDS (Iconic Design Award) Innovation Architecture Award sponsored by the German Design Council. Today, it is not only a check-in place in Chongqing, but also the focus of many well-known architecture websites and fashion design media around the world.
How to implement the ever-changing deconstructivist architecture perfectly? Wen Qun, the project construction manager, brought the most professional sharing at the scene.
Wen Qun believes that architectural design should not only meet functional needs, but also satisfy spiritual needs and people’s experience in the architectural space. The shape design of Chongqing Sunac No. 1 Courtyard embodies a kind of energy that "bursts out" from mountains and cliffs; Wen Qun said that his architectural project design and Hengjie's new domestic product design have overlaps - both use The Song Dynasty aesthetics represents the peak of ancient Chinese aesthetics.
Don’t pay too much attention to “design”, but always let people find life and value in its design? Xie Ke, a Chongqing-born "Dream Kai" designer who has used Hengjie products to bring humanized transformation to old houses in urban villages, shared his designs and thinking in the past two years.
Xie Ke believes that everyone is sincere when talking to themselves deep in the soul, and good design should also be sincere.
Not only does Hengjie highly recognize its pursuit of product and service quality, Tian Ailing, vice president of Chongqing Architectural Interior Design Federation, also said that "every designer activity is a plus in life." Tian Ailing hopes to continue to strengthenExchanges and cooperation between Chongqing design and new domestic products; Zheng Zhe, editor-in-chief of NetEase Home News Center, said that NetEase and Hengjie will continue to empower the design industry with high-quality activities and demonstrate the power of design with the beauty of Chinese texture and ingenuity.
When geometric Western style merges with Eastern minimalism, the architecture becomes the work of art itself. If you want to have a thorough understanding of Chongqing Sunac No. 1 Hospital, is there any better way than an immersive experience?
The design of Chongqing Sunac No. 1 Courtyard uses deconstruction to form a dislocated spatial reorganization, and uses the height difference of the project itself to create a rich combination of indoor and outdoor spaces. If you wander around and feel the changes in space, you will unknowingly be immersed in a rich artistic experience.
Looking for a beautiful product, Yu Jian Hengjie
From the launch of the "National Fashion Style Lifestyle Designer Salon" in 2019 to the "Quality and Beauty of China·Looking for First-Class Beauty" city experience tour, as the only representative of new domestic brands in bathroom ware, Hengjie continues to explore the beauty of design and showcase new domestic products. The quality and innovation have received strong support from all walks of life, including designers. Ruan Weihua, senior vice president of marketing of Hengjie Group, said that Hengjie will continue to interpret new domestic products with "quality" and "intelligence", constantly consolidate the foundation of quality and intelligent manufacturing, and protect and upgrade China through innovation and research and development based on user needs. strive for a quality life for the family.
Chongqing Sunac No. 1 Courtyard has created a public life art platform for Chongqing citizens; Hengjie, which is deeply involved in Chongqing, also carries Chongqing people’s imagination for quality life.
Up to now, Hengjie’s new domestic products have been stationed in Red Star Macalline, Easyhome and local mainstream building materials shopping malls in Chongqing, and have established more than 50 offline service outlets; Hengjie has also launched in-depth cooperation with 20 well-known construction and decoration companies in Chongqing; to Many Chongqing benchmark projects represented by the VIVO production base use Hengjie products, which reflects the charm of new domestic products. Zhao Junrong, general manager of Hengjie Group's Chongqing Operations Center, said that as an enterprise that values corporate culture and is driven by values, Hengjie looks forward to growing together with more Chongqing designers and creating a quality life for Chongqing citizens.
New domestic products must be both internal and external, as well as smart and elegant. Relying on Hengjie's technological heritage and cooperation with national IPs such as the Forbidden City and Palace Culture, Hengjie's new domestic products combine innovative quality with the beauty of national style. He Zizhen, brand director of Hengjie, said that in the post-epidemic era, Hengjie has launched more than 100 new products in the "One-for-all" series, focusing on "Professional first, One-for-all" products.With the theme of "Goods", we have joined hands with NetEase Health and Dingxiang Doctor to provide authoritative and expert platforms to continue to provide professional protection for the home health of Chinese families.
In an era of cultural confidence, what feelings and expectations do designers have for Chinese design and new domestic products for home furnishings?
Xie Bin, general manager of Chongqing Yingte Architectural Decoration Design: I am very happy to participate in such a meaningful designer exchange event. Hengjie insists on making high-quality products, which gives me a very good brand impression.
Hu Feifei, manager of Kuli 17 Space Design Company: Thank you Hengjie for bringing us a particularly wonderful afternoon and night.
Wang Xudong, Yanyu Design Designer: Thank you very much to Hengjie and NetEase for this event. It is great to feel the relationship between space and architecture here.
Peng Jiang, Design Director of Ishigami Design: Thank you to Hengjie, NetEase and all the friends here. (Today) I am very shocked by this very clean and powerful design.
Jiang Qin, Design Director of Gaozhuan Design: Thank you NetEase and Hengjie! Teacher Wen gave us a very fantasy class! When doing design, in general, there must be a central idea and a bursting point of inspiration.
In the first half of 2020, Hengjie teamed up with NetEase Home to launch the "Quality Beauty China·Design Open Course", which used live broadcast teaching by celebrities and cloud interaction to detonate the design circle and attract more than a thousand designers to "recharge" online; 2020 In the second half of the year, "Quality and Beauty in China" was upgraded to the "Quality and Beauty in China·Looking for First-class Beauty" urban experience tour. Hengjie and designers jointly searched for the design beauty contained in landmark buildings and empowered the brand with Chinese texture.
From 2019 to 2020, Hengjie × NetEase Home Furnishing jointly launched more than 20 activities and online design open classes, communicated and interacted with many outstanding designers, and received millions of attention.
In Suzhou, Hengjie and the architectural design benchmark "Golden Mantis" interpret the benchmark hotel design;
In Tianjin, appreciate the quality and beauty of Langhua Art Museum;
In Changsha, enjoy the blooming of "hibiscus" flowers together;
In Xi'an, experience the contemporary expression of the charm of the Tang Dynasty;
In Shenzhen, appreciate the three-dimensional "Chinese scroll";
In Chongqing, appreciate urban art spaces.
——On-the-spot experience and exchanges in six cities and six landmark buildings make the "Quality and Beauty in China·Looking for First-class Beauty" urban experience trip a link between Chinese design and quality new domestic products.important platform.
Every landmark is a fusion of texture, beauty, and emotion. On the road of "finding beauty", Hengjie and the designers learned a lot and gained a lot.
As the only representative brand of new domestic products in sanitary ware, Hengjie attaches great importance to and supports the rise of Chinese design power. In the future, Jie will work hard with designers to continue to demonstrate the power of design with Chinese texture and pay tribute to the great beauty of China with professional quality.
