Every Double Eleven is the arena for major e-commerce platforms and the brand show of major companies; as a benchmark in the bathroom industry, Wrigley Bathroom has already prepared for the 2020 Double Eleven and made early efforts: on October 17 On the 30th, the Wrigley Bathroom Ware Shopping Carnival of “Don’t Wait for Double Eleven, Buy Bathroom Wares in Advance” will be launched.
It is reported that during the shopping spree, Wrigley Bathroom will implement the same price online and offline to bring omni-channel convenience to users; it will also launch strong discounts such as as low as 50% off the entire site and grab a smart toilet for 1,699. At the same time, as a leader in the new retail of bathroom and home furnishings, Wrigley Bathroom will also invite Olympic champion and Wrigley product recommendation officer Zhang Jike to assist in the Double Eleven live broadcast, to experience Wrigley Bathroom’s smart home methods and share the wisdom of life.
The 2020 Double Eleven, under the background of the global epidemic crisis and the unprecedented changes in the global political and economic situation, has a different meaning than before; and this Double Eleven shopping spree of Wrigley Bathroom is launching the "Global Smart Home Master" brand strategy , the largest brand marketing event after the release of a full-cycle, full-scenario, and full-category series of new products. What smart products will Wrigley Bathroom bring this time and what smart home concepts will it share? "Don't wait for Double Eleven, buy bathroom ware in advance." From October 17th, you can take a sneak peek, first come first served!
2020 Double Eleven in the context of health and epidemic prevention
Recently, at the opening ceremony of the training class for young and middle-aged cadres at the Central Party School (National School of Administration) in the fall semester of 2020, the General Secretary delivered an important speech and emphasized that improving the ability to solve practical problems is the key to coping with the current complex situation and completing arduous tasks. It is an urgent need and an inevitable requirement for the growth of young cadres. In the context of the normalization of the global epidemic, health and epidemic prevention has become a practical problem that every country and every family must solve; and the solution of this hard-core demand will become the biggest opportunity in the crisis. In the post-epidemic Double Eleven event, which is of great significance, this opportunity may increase in number.
In July 2020, Hu Yanan, secretary-general of the Residential Decoration and Components Industry Branch of the China Building Decoration Association, said when attending the Wrigley Bathroom New Product Launch Conference that combined with the new demand for home environment health and epidemic prevention during the epidemic, 56% of consumers If they want to renovate, 71.7% of consumers choose the bathroom as the focus of safety and epidemic prevention, and want the bathroom to be renovated to be comfortable and healthy. The world is feeling the same. According to U.S. media, a spokesman for a smart toilet seat retailer quoted that within 24 hours after the outbreak, they sold more than $250,000 worth of goods from Amazon alone; and a smart toilet seat The public relations director of the lid manufacturer said their sales increased by about 300%.
The "black technology" product that will be highlighted in this year's Double Eleven shopping spree: Wrigley Bathroom's "Super Clean" series of smart toilets are specifically designed to address the health and epidemic prevention needs of bathroom spaces during the epidemic. According to reports, in addition to standard functions such as "seat heating, buttock washing, warm air drying", the smart toilet uses the antibacterial blue-light glaze jointly developed by Wrigley Sanitary Ware and the "Special Materials Center of the Chinese Academy of Sciences". The glaze surface is dense and smooth. , observed under a 200x microscope, there are no micropores, stains are difficult to adhere, and bacteria are not easy to reproduce; at the same time, parts used frequently in the human body adopt nano-silver ion antibacterial technology, and the anti-E. coli rate is >99%. There are also self-cleaning and antibacterial technologies such as 3-layer waterway self-cleaning and G3 dual-engine flushing to achieve deep cleaning.
Smart toilets are also becoming a representative of quality life. According to US media reports, the Waikiki Sheraton Hotel, founded in 1971, is undergoing a large-scale renovation at a cost of US$220 million, including the introduction of smart toilet products to all 1,635 rooms. The hotel manager said that the hotel will celebrate its 50th anniversary in 2021 and hopes to use smart toilets as one of its selling points. Smart toilets are also favored by more Chinese families. According to data from the China Household Electrical Appliances Association, China's smart toilet market is expected to reach 80.4 billion yuan in 2020.
Intelligence, personalization, functional aesthetics, keywords for Double Eleven 2020
The normalization of the epidemic has led to a significant reduction in people going out, and they are paying more and more attention to home activities and working from home. As a result, they have paid more attention to and have a higher demand for the function, beauty, intelligence, and personality of household products. This is also a new opportunity for home furnishing companies in the epidemic crisis: As a "global smart home master", Wrigley Bathroom has carefully prepared smart constant temperature showers, smart defog bathroom mirrors, and "super clean" series for this year's Double Eleven shopping spree. Smart toilets; there are also multiple series of personalized bathroom cabinets: the Via series that shows super intelligence, the Joy series that focuses on skin beauty and makeup, and the Yafei series that focuses on space design, which can be customized according to different styles, needs, and functions. Customized to meet the individual needs and tastes of the elite and middle class.
In fact, this demand and opportunity has been verified in this year's 618 mid-year promotion: According to JD.com's 618 big data, driven by the "Bathroom Revolution" campaign launched by JD.com, more than 10,000 bathroom packages were sold . Among them, the smart bathroom products category increased by 300% year-on-year, and the transaction value of shower rooms increased by 450% year-on-year; while Wrigley Sanitary Ware’s 618 live broadcast promoted a total exposure of 39.28 million, and omni-channel sales exceeded 600 million, becoming an industry brand on Tmall and JD.com in 2019 After winning the double championship in the rankings, it once again ranked first in the industry and set a new high in data.
E-commerce big data also proves the sales power of functional aesthetics: on JD.com’s Fashion Home Category Day on June 9 this year, the transaction volume of smart bathroom mirrors increased by 223% year-on-year, and the sales volume of smart bathroom mirrors with smart defogging functions The amount increased by 280% year-on-year. Smart bathroom mirrors are becoming a standard bathroom feature for beauty-loving women, among which the magic of Wrigley Bathroom Smart Bathroom Mirrors is indispensable: with a wave of your hand, you can freely switch between three color temperature light sources of warm light, neutral light, and white light without direct contact or leaving any traces of light. Fingerprint marks.
Low-key luxury is the quality pursuit of the elite middle class, and it is also the interpretation of Wrigley bathroom functional aesthetics. In this year’s Double Eleven shopping spree, Wrigley Bathroom will launch the Via series bathroom space, which is a classic expression of this elite quality and low-key luxury: simple lines, fashionable and elegant tones, and exquisite details , elucidating light luxury aesthetics; there is also an LED beauty round mirror that can not only adjust the height freely, but can also be detached to hold the handheld to magnify facial makeup at close range; the movable socket in the cabinet can rotate 360 degrees, and the disinfection cabinet is embedded in the cabinet to hold toothbrushes The towels are sterilized and mite-free, and there are also hidden trash cans to keep discarded items private and avoid embarrassment.
When record-breaking has become the norm, what to expect from the 2020 Wrigley Bathroom Double Eleven
As record-breaking sales on Double Eleven every year have become the norm, brands’ methods of playing, their impact on the industry, and the gains they bring to users are becoming new concerns during Double Eleven. In the first 6 minutes of Double Eleven in 2019, the entire network of Wrigley Bathroom exceeded 100 million, sales increased by 46% year-on-year, and the sales volume of the whole network in the sanitary ware and home decoration industry was ranked first. As a trend vane in the sanitary ware industry, this year’s Double Eleven of Wrigley Bathroom will bring What surprises and expectations are coming?
2020 is the year when Arrow Bathroom embarks on the great journey of becoming a "global smart home player". Adhering to the core value of "improving people's bathroom life quality and innovating people's smart living space", Arrow Bathroom will be in this year's Double Eleven. , launching full-cycle, full-scenario, full-category smart home products: from constant-temperature showers that take good care of newborn babies, to smart toilets that warm and care for the elderly; from smart magic mirrors that dress up in the Mood for Love, to private spaces that release the stress of life, Innovate the beauty of life with Wrigley Bathroom's unique life wisdom.
In addition to more intelligent, humane and healthy products, as an industry benchmark that leads the industry in new retail layout, Wrigley Bathroom has created a full matrix publicity and marketing model such as content planting, celebrity promotion, social video, and node creation. . It is reported that the 2020 Wrigley Bathroom Double Eleven will launch nationwide store linkage, WeChat mini program, Tmall, Douyin, Suning, Weibo Yizbo and other platforms, Weibo, Douyin, WeChat and other publicity channels and other multi-dimensional strategies , launch a multi-period, multi-level series of activities to create WrigleyBathroom Double Eleven carnival season.
Every live broadcast of Wrigley Bathroom is not only a happy time to interact with celebrities, but also an audio-visual feast for celebrities to share professional concepts and life wisdom; in the upcoming Double Eleven of Wrigley Bathroom, Olympic champions and Wrigley product recommendations What exciting sharing will Guan Zhang Jike bring? What new products and ideas will it bring? You can pay attention to the expectations, or you can participate in the "Waiting for Double Eleven, buy bathroom ware in advance" from the 17th to get a sneak peek and buy first.
Live broadcast link
Hu Yanan, secretary-general of the Residential Decoration and Parts Industry Branch of the China Building Decoration Association, once said: The epidemic has slowed down the entire decoration market, but it has not disappeared. The pent-up demand will grow explosively in the future. The epidemic in China has been effectively controlled and great achievements have been made. Will this explosive growth come during Double Eleven?
At the same time, Double Eleven in 2020 will also have more special significance in the context of unprecedented changes in China's political and economic environment. In his speech at the celebration meeting for the 40th anniversary of the establishment of the Shenzhen Special Economic Zone, the General Secretary emphasized: At the new starting point, the cadres and masses of the Special Economic Zone must unswervingly implement the decisions and arrangements of the Party Central Committee, and always maintain the spirit of "breaking" and the spirit of "creation" We will work hard to write more "spring stories" with high energy and a "do-it-yourself" style, and strive to create new and greater miracles that will impress the world!
As a company founded in 1994 and growing up in the spring breeze of reform, Wrigley Bathroom has moved from Made in China to Intelligent Manufacturing in China and to a global smart home player in the past 26 years; the epidemic is passing, and in post-epidemic decoration, especially bathroom and home renovation Under the demand for upgrading, we will use the spirit of "entering", the energy of "creation", and the style of "doing" to carry out brand strategy, product strategy, and channel strategy, create greater miracles, and welcome another spring.
