Most of the terminal customers who started building materials business in the early years have experienced the golden age of the building materials era. At that time, the supply of ceramic tiles exceeded the demand, and there were even various rush incidents. Distributors who have been working as dealers for many years say that business was easy "at that time". The terminal sales situation was that as long as the goods were available, there would be customers, and as long as there were customers, orders could be placed.
Nowadays, when I go to some terminal dealer stores, I often hear that business is not doing well and the number of customers visiting is limited. However, the decoration market and product demand have always been there, so who will take away this big piece of the market? According to incomplete statistics, among the current market shares of major sales channels in the building materials market, ceramic tile terminal sales store retail channels have shrunk by 50%, real estate fine decoration project procurement channels account for 20%, and decoration company channels have increased to 30%. %.
The emergence of new sales channels is a manifestation of the maturity and iterative upgrading of the decoration market. The overall home decoration and real estate giants can become more competitive, not only because of competitiveness and advantages, but also more in line with the needs of the post-80s and post-90s consumer groups.
However, this change has had a huge impact on terminal sales channels. The channels have become more diversified from the original single channel. Sales channels are changes in sales channels, which are a battle for manufacturers and terminal dealers.
The development of channels is not temporary and requires long-term operation and strategic layout of the brand. Shunhui Ceramics has been committed to channel development and deepening in recent years, and its efforts and results in engineering channels and decoration channels are obvious.
In-depth market research will be carried out to study the large-scale decoration channel model. In terms of products, we will focus on the packaging and distribution of complete clothing and workwear products, make efforts to expand channels, and actively seek a path for development. Shunhui has successively established in-depth cooperation with giant packaging companies such as Golden Mantis, Weishang, and Zhiai Zhijia, laying a solid foundation for entering the packaging market channels.
Shunhui Ceramics and Golden Mantis Home deepen strategic cooperation
All roads lead to Rome, and Shunhui adheres to the path of diversified development of channels. So far, Shunhui has signed strategic cooperation agreements with a number of top 100 real estate companies. It can be seen that through the brand image construction in recent years, Shunhui's brand influence has gradually increased, and brand dividends have begun to appear.While benefiting a lot from sales channels, it also laid a solid foundation for the development of sales channels in engineering and home decoration channels. In August, Shunhui reached a cooperation agreement with Xiongan Station of the Beijing-Xiongan intercity railway. It is reported that the platform will be the largest high-speed rail station in Asia.
Beijing-Xiongan Intercity Railway Xiongan Station
Carry out in-depth cooperation with decoration companies such as Shengdu, Zhongbo, and Red Ant, and vigorously promote in-depth designer channels. This year’s organization of a study tour for designers in Shengdu in July and the trip to China in Shengdu in August were carried out in one go, providing strong energy for the strategic cooperation between the two parties. This is also a successful example of the upgrade war in the home decoration channel.
Ningbo Zhongbo Decoration Group
Hangzhou Shengdu Designer Study Tour in July
Yuyao Shengdu Training
Join hands with Country Garden to deepen strategic cooperation
Brands play a guiding role in the development of sales channels. At the same time, they also require the tacit cooperation of manufacturers. Shunhui's multi-channel development path can go like this.Better and more stable. Diversified channels have become the norm. While terminal dealers make full use of the platform provided by the brand, they also cooperate with local home decoration companies. On the basis of consolidating existing channels, they also improve the development and deepening of the brand's diversified channels.
Xinjiang Monkey King Decoration Group
Zhengrong Real Estate
Tianyang Real Estate
Channel literally means "ditch" and "road". When the ditch is formed and the road is paved, it will be long-term for sales, and the ability to resist market risks will also be strengthened. This is like the formation of the Silk Road. Order making and sales have become much easier due to changes in channels. This forces terminal dealers to focus on brand strength when choosing a brand, and the ability to develop and operate channels is the top priority when choosing a brand.
(This article is provided by the enterprise)
