Text/catran
"Good-looking skins are the same, but interesting souls are unique."
This famous saying can describe people, or it can also describe things, visible things.
Currently, the 2020 Foshan (Tanzhou) International Ceramic Products Exhibition and Equipment Materials Exhibition (hereinafter referred to as the "Tanzhou Ceramics Exhibition") is in full swing and will last for three days. Today, July 21, Zhongtaojun met Chen Xiaodong, the founder of Mono Design, at the Mono Design booth in Hall 5 (Original IP Hall). He was busy wandering around other exhibition halls. Regarding the competing booths in the ceramics exhibition hall, Chen Xiaodong said: Some brands' booths are more dazzling, mainly showing the beauty of the body, while some brands' booths also include humanistic elements in their design, which are worth slowly appreciating, such as Jinyi Booths for ceramic tiles, Hongyu Ceramics, and Inno Slate. You must know that a design that can be "appreciated" is a good design, just like delicious food, it can make you remember it.
This sentence seems to reveal the truth.
1. What are humanistic elements?
Old method of gold brick production process< /p>
In addition to seeing the "Contemporary Ceramics Exhibition" co-organized by Eagle Pai 2086 and artists Jacques Kaufman, Wei Hua, Tan Hongyu, and Xu Hongbo at the "Ink Beijing Brick Cultural Center" of Yingpai 2086, Zhongtaojun also saw ancient ceramics The model display of gold bricks and their production process fully presents the art, modernization and inheritance of traditional ancient gold bricks, and arouses emotional resonance with humanities and art. This is the most direct way for the brand to express a series of ceramic cultural elements.
"Foshan Stool Boy" event
(Top picture: A group of Shunde designers visited the exhibition; Bottom picture 1: Left - Xie Zhiming, executive director of the Interior Design Branch of the Architectural Society of China and president of Foshan Environmental Design Association, Right - Chen Liang, Secretary General of the Interior Design Branch of the Architectural Society of China, President and Chief Engineer of the China IP Design Institute; Picture 2 below: Lion awakening culture; Picture 3 below: T-shirt with the theme LOGO)
In the center of Hall 3, there is an installation art exhibition called "Foshan Stool Boy". Xie Zhiming, executive director of the Interior Design Branch of the Architectural Society of China and president of the Foshan Environmental Design Association, briefly elaborated on the design concept of this booth. Why: It is a creative design derived from local cultural elements and combined with points in our children’s memories. This morning, the launching ceremony of the 30th Annual Conference of the Interior Design Branch of the Architectural Society of China (Dongguan/Foshan) and the "Take a Stool" charity exhibition were held in this booth, attracting a large number of visitors, including the exhibitors next to it. Shangdu couldn't help but sigh: Such a booth can attract more people. Maybe the booth really needs to be designed with connotation.
Designer's "quality" appraisal
(Right 1: Xie Yingkai, Director/Design Director of Thomas & Kenwen Design Office; Right 2: Li Jian, Design Director of Sanqianyipin Decoration Project; Right 3: Topological Space Design Director Li Xingui)
During the period, Xie Yingkai, director/design director of Thomson & Kenwen Design Office, expressed his views on the current situation of ceramic products: ceramic brand products do not necessarily have to be ceramic tiles,The emergence of slate can indeed achieve cross-border, but it is not enough. There are more possibilities for cross-border. That is, in addition to the original physical properties of ceramic tiles, can it also extend other functions?< /span>Just like the booth design of a ceramic tile brand,Although the most basic function of the booth is to achieve sales, perhaps more can be considered in terms of performance. cultural elements
Nobel Slate 5.0 Full Body Era Booth
Li Jian, the design director of Sanqianyipin Decoration Engineering, who has visited the exhibition, enthusiastically shared with Zhongtao Jun:5 The Nobel booth in Hall No. 1 is well done. The technique is very clever and the whole is very light, leaving room for imagination. Therefore, ceramic tiles can have many possible expressions, and it is best to achieve the space of artistic imagination. With the contraction of the national infrastructure market, the seller's market is beginning to transform into a buyer's market. Therefore, ceramic tile brands need to pay more attention to product quality and design, otherwise they will simply compete on price. This exhibition can also be more down-to-earth. If it is open to ordinary citizens, it will be more conducive to the spread of the industry and allow consumers to have a deeper understanding of the application of materials. Otherwise, the industry will just entertain itself.
The booth design, through the implantation of humanistic elements, adds a humanistic atmosphere and is closer to the audience.
2. Conceptual cultural design booth
In addition to the above-mentioned booths, brands such as Jinyi Ceramic Tiles, Hongyu Ceramics, and Inno Slate are also mentioned at the top of the article.
01 Jinyi Ceramic Tile
Jinyi Ceramic Tile "Quiet·Thought·Life Experience Center"
Zheng Yan, Director of Brand Strategy of Jinyi Ceramic Tile introduced: Jinyi Ceramic Tile "Quiet·Thinking·Life Experience Center" is based on "Meeting Jiangnan" You can feel the poetic and picturesque Chinese trend everywhere in the theme and exhibition hall design. The main products displayed by Jinyitao at this exhibition are large slabs of the national trend style, which continue the texture of modern antique bricks in the past, and are mainly high-end candy glaze and matte surfaces. Therefore, the entire exhibition hall is positioned as a national style and incorporates a large number of The "Jiangnan" element.
02 Hongyu Ceramics
Hongyu Ceramics' "Smart World" large-scale theme exhibition of over 1,600 square meters Pavilion
Chen Tianpei, deputy general manager of the Creative Products Exhibition Center of Hongyu Business Unit, shared: The main design concept of Hongyu Ceramics Exhibition Hall revolves around the "Universal Galaxy", with 7 continuous wavy spaces Arranged in a line along the central sphere, it is very spiritual and full of changes. It breaks the conventional booth design tradition of ceramic companies, shapes the rhythm and vitality of the space, interprets the soul of the space with artistic installations, and presents the wisdom of Hongyu Ceramics to the world. .
03 Inno Slate
INO Slate Booth
The design partner of Inno Stone Slab booth is Lanmo Design. Lao Tianyou, design director of Lanmo Design, explained the design concept of the INO stone slab booth: the INO booth takes "slate: one piece to the top" as the core of the product. Through the multi-dimensional functional application of the constructed space, the extended space and the "infinite" of the INO stone slabs are application possible” product concept. The booth is presented through the space application from the inside to the outside of the living space, combining Chinese simplicity and light luxury display style to create a complete slate home application system.
04 Crown Bead Ceramics
Guanzhu Ceramic Concept Design Booth< /p>
Guanzhu Ceramics' booth covers an area of up to 840 square meters. It is designed with the concept of "longing for the city", inspired by the non-directional architectural form, and integrates the "flow concept" into throughout the exhibition hall design. Guanzhu's 3mm thin large board, which debuted for the first time, adopts a breakthrough design and is widely used in exhibition halls. It takes advantage of the physical advantages of its main specifications with a bending limit of 12-15° to create a flowing and open space.
05 The highlights of other booths
1. "Waves" large screen - eye-catching enough
“Rock Wave"-"Wave Wave" big screen
Qianghui Seiko Ceramics' "Yanlang" theme pavilion takes "Yanlang" as the theme. The heat wave rushes in, and the sound of the waves seems to be in the ears. It integrates the summer style design and brings the hottest trends in the industry. Cutting edge elements are incorporated into the design. Qianghui Design Department Manager Li Yanru introduced that this exhibition is the first time for Qianghui's 2020 strategic new product "Aitesi Slate" Appearance. Aitesi slate, which has inherited Qianghui's 32 years of precision craftsmanship, has crossed borders with the convenience of customization in the large home furnishing field and has swept the industry as a new wave. Therefore, the entire exhibition hall uses a lot of enthusiastic elements such as "wave" and "summer".
2. Classic elements of Suzhou Museum - a tribute to the national trend
Find a quiet place amidst the hustle and bustle
Xiejin Ceramics’ booth is themed “National Trend Impression”. Even though it participates in the Tanzhou Ceramics Exhibition all year round, Xiejin Ceramics is still the most "not noisy" exhibitor. Its booth this time is even more elegant and quiet, like a person who just wants to be himself quietly in a corner of the world. Shi Rongbo, Marketing Director of Xiejin Ceramics said: The inspiration for the booth design comes from the Suzhou Museum. In order to pay tribute to I.M. Pei, the space uses round and square Chinese elements, such as wood and yarn, to give the space a relaxed and relaxed impression full of national trends.
3. Product × Technology × Life Attitude
Booth interpreting "World and Light"
The exhibition booth of Xinyansu Home Furnishing has the theme of "World and Light", which is intended to convey the new model of cross-border sharing of Xinyansu Home Furnishing in the field of rock slabs. The exhibition hall is decorated with angel eyes , Sharing Door, and Light of the Future are three major chapters, integrating the visual presentation of multimedia technology to demonstrate the brand's cross-border strength and unbounded positioning. Hu Haifeng, Marketing Director of New Yansu Home Furnishing said: Every exhibition is a window for the brand to display to the outside world. It is a reflection of the brand’s soft and hard strength. If a brand only exhibits products, it will be quite monotonous. Therefore, booth design and humanistic display are the progress of the ceramic industry. Many brands have progressed from products to life attitudes when interpreting their brands.
……
Thanks to the above interviewees who provided information. Most of them are interior architects or brand promotion managers. They are the busiest group of people every time the brand is displayed to the outside world.
On the first day of the exhibition, July 20, Zhongtao Jun met Xian Jiantang, the director and vice president of Qianghui Group. He asked Zhongtao Jun: Did you come to record and broadcast yesterday? Many brands are recording the entire process of booth construction. This is a big project and deserves to be remembered.
Yes, it is not easy to participate in the exhibition. The brand hopes that every appearance can become the most attention-grabbing object in the entire exhibition, but how to display it to be more eye-catching? From eye-catching to worthy of appreciation, it is a science about display design.
Finally, I’d like to give you a surprise——
In order to help promote ceramic brands and reach brand information to dealers and consumers, China Ceramics Network relies on the advantages of the website's high weight, high traffic, and high communication, and plans to take advantage of the 2020 Tanzhou Ceramics Exhibition to help participating ceramic brands 2 articles published for free, not yet publishedExhibiting brands can publish one article for free (ceramic brands that have already cooperated with the publishing industry can also participate, and are not included in the published publishing service).
The publishing time is July 23rd (the publishing fee is waived for this day only).
The right to interpret the event belongs to China Ceramics Network.
