Fushun, a county under the jurisdiction of Zigong City, Sichuan, is a small city in the central and western regions with a permanent population of less than one million, but it has created many big businessmen in the home and building materials industry, one of whom is Fushun Jin Yitao. Liao Min.
Fushun Jinyitao General Manager: Liao Min
As Liao Min, who has worked hard in the real estate industry, he still chose a career related to real estate after starting his own business. In 2017, he chose Jinyi Ceramic Tiles. In less than 3 years, Jinyi Tao has become Fushun Building Materials Among the top three companies in the industry, the engineering business has grown by leaps and bounds, becoming a veritable “dark horse” in the Fushun home furnishing and building materials industry.
Talking about the secret of success, he said that to do a good job in the engineering business is nothing more than three words: "quick, grab, fight". Quick mainly means understanding the information in advance and being one step ahead; grabbing means grabbing local image projects and competing with peers. The competition in the market mainly lies in fighting for strength, efficiency and service.
1. Run a good real estate circle of friends
The overall consumption level and real estate volume of small cities are very different from those of big cities. However, the pressure of competition is no less than that of big cities. At the same time, the market environment and ecology are also relatively poor. If you want to stand out in such a market environment, you must One is to choose a good brand, and the other is to run a good channel circle.
Mr. Liao, who has worked hard in the real estate industry, is familiar with ceramic tile brands. As for why he chose Jinyitao, he said that Jinyitao’s products are different and have a complete range of categories. They are also well-known in Sichuan, so in 2017 After starting my own business in 2001, I chose Jinyitao without hesitation.
In terms of channel selection, the first consideration is engineering channels. His previous work experience has brought many advantages to Mr. Liao, but it is still difficult to grow bigger if you just rely on previous connections. To grow bigger, you must To thoroughly understand this channel, with this concept in mind, he visited large real estate companies in Sichuan and local real estate companies in Fushun one by one, and integrated into their circles.
Fushun JinyiTao has established in-depth cooperation with Yuanda Group, the largest real estate developer in Zigong
"Only in this way can you know various information about the new property in advance, such as the overall color matching of the decoration, the style of the ceramic tile surface, the specifications, etc. With this information, we can select and send samples in advance to match the bids. Quotation can be one step ahead in this regard," Mr. Liao said.
2. Grab "image projects" to improve reputation
At present, due to the regulation of real estate, the number of real estate projects to be developed in Fushun has decreased compared with before. In addition, the number of ceramic tile manufacturers is increasing, and competition is fierce. There are fewer projects and more products, so prices are on a downward trend. When there are many competitors, there will also be mutual attacks. For this reason, when doing engineering business here, you must have The consciousness of "grabbing".
So what are we trying to grab in small cities? The main thing is to grab "image projects". Word-of-mouth communication in small cities is very useful. If there are several classic cases in this city, then the project channels will be very competitive. Therefore, we often work with our peers to seize image engineering areas such as model houses and sales offices of real estate projects, and through these image areas we continue to enhance Jinyitao’s reputation in engineering channels.
Zigong Wangjiang Famous City
Yuanda·Xicheng Lingyu
Yuanda·Shengjing
Yuanda · 21° Boutique Hotel
Ruihe·Binjiang No.1
In the past two years, Jinyitao has conducted in-depth cooperation with Yuanda Group, and their high-end real estate projects Fushun Yuanda Shengjing, Fushun Yuanda Yujing, Fushun Xicheng Lingyu, Yunnan 21° time finely decorated rooms, 21° boutique hotel, Longchang Yuanda Xicheng University, Longchang Yuanda Xicheng Yujing, Shuimu Family, Fushun Ruihe ·Binjiang No. 1 and Zigong Wangjiang Cityhave all cooperated with us, which has also greatly improved Jinyitao's reputation in the engineering business.
3. Focus on the long term and spell out the future
"Jinyitao's engineering business started relatively late, and there is still a certain gap with some companies in terms of price, service system, etc., but we cannot not just do it just because there is a gap, we always have to give it a try. For example, what we have with our peers If the quotation gap is relatively large, we will actively communicate with the headquarters to find similar products as alternatives; if the quotation gap is not large, we will improve our services and concentrate our resources to compete with our peers." Regarding how to grab project orders, Mr. Liao talked about his secret.
Application of Jinyi Ceramic Tiles in Yuanda Real Estate Project
Doing real estate projects means constantly fighting for products, prices, and services. For some projects, you would rather earn less or make no money at all. Don’t just look at the immediate benefits.
4. The future: build bigger stores and expand channels
Mr. Liao also has a clear direction for future development.
On the one hand, it is to find a new store with a larger and better location. Although engineering is the main channel, with the increasing number of fine decoration projects, offline stores that represent the brand image have become more important.
On the other hand, it is to increase new expansion in home decoration channels. According to reports, Fushun home decoration company's business has accounted for 60-70% of the market share. Currently, Fushun Jinyitao has also begun to increase cooperation with home decoration companies to expand more business channels.
The epidemic in 2020 has also had a great impact on the real estate industry, but under the leadership of Mr. Liao, Fushun Jin Yitao has still maintained a rapid development speed. I believe that under the leadership of Mr. Liao, Fushun Jin Yitao will continue to grow rapidly in the future. The development of Yitao will definitely be more successful.
(This article is provided by the enterprise)
