Since 1979, the troika of consumption, investment, and net exports have alternately played leading roles in different stages of China’s economic development, and GDP has maintained rapid growth for 40 consecutive years. However, with the profound changes in China's supply and demand structure, China's economy has moved from "shortage" to "surplus".
Currently, the world is in a period of transformation where the international trade order is being reshaped and a new round of industrial revolution is emerging. The century-old industrial pattern is facing a critical period. China's local brands are challenging international brands. How manufacturing brands can take off in the new round of industrial revolution is particularly important for future corporate strategies and growth.
The group’s official website was quietly launched, launching a new strategic deployment
Recently, Kitchen and Bathroom Information found that the official website of Wrigley Home Furnishing Group has been newly launched.
The new version of the official website adopts a new display format. A blue earth with a land area of 149 million square kilometers and an ocean of 361 million square kilometers appears on the homepage. Behind it are 7.7 billion people of different skin colors and nationalities. people, including more than 400 million Chinese households. "Global Smart Home Master" - the new positioning is clearly visible, more "technology, future, openness", which not only demonstrates the profound heritage of Wrigley Home Furnishing Group, but also demonstrates the courage to continuously explore and innovate.
The new version of the official website focuses more on the group’s industrial development strategic blueprint, reorganizing and reconstructing the 26-year business development of Wrigley Home Furnishing Group, fully demonstrating the corporate slogan of Wrigley Home Furnishing Group’s “Smart Home, Shared Globally” and adhering to the principle of “for The core value of the company is "providing solutions to global smart home needs and improving people's quality of life in smart homes" and the determination and confidence of the group's strategic transformation.
Focusing on the design style of "international, intelligent and technological", the official website of Wrigley Home Furnishing Group integrates a variety of digital display technologies such as wide-width video background, H5 dynamic special effects, core data increment, etc., integrating group news, technology, products, cases, Corporate responsibility and other ecologyThe content layout makes the columns and content presentation more powerful, improves the overall visual impact, and has a more design sense and digital characteristics, vividly interpreting the technological empowerment, international layout and brand establishment of Wrigley Home Furnishing Group, which it has always adhered to so far. Humanistic spirit. Mu Boyun, brand director of Wrigley Home Furnishing Group, said, "As a major way to build brand image, the corporate official website is an important window for brand external display. The digital official website of Wrigley Home Furnishing Group makes the 'smart and technological' expression of the brand The concept is more concrete, allowing consumers to intuitively perceive the information and overall image conveyed by the brand, thereby improving brand recognition."
Promote digital transformation and carry out value innovation with an international perspective
Since the development of Chinese home furnishing companies, they have gradually kept pace with multinational companies in terms of scale. And the core technology is also more innovative and mature. From the market side, the consumption of ceramic sanitary ware products has become more confident, affluent, mature and willing to try new things. The demand has entered high-end, personalized and intelligent customization. demand stage. The industry has also moved from product-driven to user-driven era, and the differentiated positioning and product personalization of different brands have become increasingly difficult to distinguish.
At the same time, Industry 4.0 is surging, the Internet of Things (IoT), cloud services, and big data are breaking the barriers of many industries, and industrial transformation and upgrading has entered a critical period. It is obviously important for enterprises to keep pace with the times and to comprehensively examine and adjust their development strategies in a timely manner.
Internationalization is the general trend of market opening, and digital transformation is the core driving force of the digital economy. At this time, Wrigley Home Furnishing Group took the lead in sending a message, signaling the expansion of the home furnishing industry from traditional enterprises to the field of smart home furnishings.
Studies have shown that for every 10% increase in digitalization, per capita GDP increases by 0.5% to 0.62%, which coincides with the core value of the ARROW brand "to improve people's quality of bathroom life and innovate people's smart living space". The use of digital measures to ensure market services can also lay a solid foundation for enterprises at this stage to cope with current or upcoming challenges. Digitalization will bring new space for high-quality development to the group's international industrial chain, and is expected to provide high-quality development in the near future. The industry brings "brand samples" and "brand solutions".
Profound changes need to start from core products, research and development, and channels. Zhang Xuezhi, a senior consultant in the industry, has been studying the development trajectory of leading companies in the sanitary ware industry for a long time. He said that in the early stages of industry development, market competition was insufficient and the development of companies focused on manufacturing and channels. Wrigley Home Furnishings used a multi-brand strategy to seize "scarce terminals" Store resources", which increases the "channel density" to the greatest extent possible, thereby improving distribution efficiency and achieving rapid enterprise development and value maximization.
In a fully competitive market, Wrigley Home Furnishing Group can intensively use marketing resources through the brand strategy of "corporate brand + product brand", thereby improving the communication efficiency of the brand, continuously increasing the value of brand assets, and empowering sales realization.
For traditional enterprises such as Wrigley Home Furnishing Group, completing a transformation is an interlocking process. First, the goals of transformation must be clearly defined, and only then can a reverse transformation be carried out with the help of emerging technologies.
26 years since its establishment, strategy leads high-quality development
Guangdong’s private economy has always been an important supporting force for the province’s economy. From January to November 2019, Guangdong's private industrial enterprises above designated size achieved a year-on-year added value growth of 7.4%, further increasing their contribution to the province's above-scale industrial added value growth.
In addition to the well-known "Shunde Model" in Guangdong's private economy, don't forget the ceramic community represented by the "Shiwan Model". The first batch of private ceramic and sanitary ware enterprises in China were born here, and they defeated the once prosperous state-owned enterprises and have been prospering to this day.
In the scene of numerous state-owned enterprises at that time, Wrigley Sanitary Ware was still an inconspicuous force. With its price strategy, Wrigley’s “one-piece toilet” quickly took the industry by storm.
26 years later, this dark horse at the time has become a national sanitary ware enterprise that plays a decisive role in the industry, and is determined to become the world's leading smart home enterprise group. At present, Wrigley Home Furnishing Group owns Shunde Lecong, Zhaoqing, ShaoguanThe top ten production and manufacturing bases in , Jingdezhen, Dezhou and Yingcheng cover an area of more than 6,000 acres, and there are nearly 10,000 brand stores across the country; it has 8 laboratories with a total investment of 15 million, 888 authorized patents, and masters a number of powerful experiments. Capability, on April 10, 2018, it was approved by the China Institute of Standardization and became one of the first batch of toilet water efficiency labeling registration laboratories, with testing capabilities and qualifications; in 2006, it jointly established a product design and R&D center with Tsinghua University to jointly study the human body Engineering is applied to the design of products; in 2015, it became the designated sanitary ware and ceramic tile brand of the China Pavilion at the Milan World Expo; in 2017, the Wrigley Home Furnishing Group Intelligent Center Research Institute was established to focus on the research and development of smart homes. Through independent design and development, it mastered the core technology of smart home manufacturing. Carry out product layout around "intelligence" and "customization" to create a "smart home ecological chain"; in 2019, it was once again selected by the country to become the designated ceramic sanitary ware supplier for the China Pavilion at the 2020 Dubai World Expo, representing China's intelligent manufacturing power on the international stage. The big stage has made a strategic move for globalization.
In the transformation of Wrigley Home Furnishing Group to a global smart home player, intelligence and multi-category are the direction of transformation, and the goal is to become the world's leading smart home enterprise group.
"Internet + Industry" must be a foundation for the sustainable development of the future economy and society, which means that enterprises must have more responsibilities to lead the industry and promote the healthy development of the industry. Now is the time to test whether enterprises can adapt to global development situation, and whether it is leading the industry during this critical period.
Wrigley Home Furnishing Group represents a good direction for private enterprises in Guangdong to develop from high speed to high quality. This also reflects the excellent spirit of the leader, Xie Yuerong, who dares to fight, dares to venture, is hard-working, and enterprising. Running a business not only requires a large amount of data and market feedback, but also relies on the intuition and sense of smell of the leader.
Alibaba’s listing is known as Jack Ma’s keen awareness of the financial crisis. Yu Zhenrong, founder of Kitchen and Bathroom Information, spoke highly of Wrigley Home’s series of actions from getting involved in bathrooms to ceramic tiles, cabinets, customized furniture and other fields. Xie Yuerong and his company: "The brand influence that is widely known and rooted in sanitary ceramics; the corporate culture that is pragmatic and enterprising, simple and changes with the times; the personality charm that is smart and capable, straightforward but popular; these are the three magic weapons for Wrigley's success in the home furnishing market." certainA well-respected industry media person said, "Xie Yuerong's decisions are based on the situation and come naturally. Wrigley Home Furnishing Group is expected to become an industry oligarch in the future."
(This article is provided by the enterprise)
