Text/catran
Starting today, China Ceramics Network launches a new column - "What to Watch Last Week".
Why launch this column?
Because judging from an article we pushed last week, "Ceramic Enterprises Support the Fight against the Epidemic, Production Lines Are Restarted, and Exhibitions Are Postponed | February News Snapshot", this This kind of article collects, organizes and briefly comments on hot industry phenomena and topics. Firstly, it can provide timely information to industry people. Secondly, it is conducive to strengthening the interaction between Zhongtaojun and industry people. It is a more popular way of information dissemination among readers. . The children themselves also have small dreams, and they continue to grow and soar together in this dream.
Last week (February 24-March 1, 2020), most ceramic companies have begun to resume work and production, and terminal channel vendors have also taken action, even faster than manufacturers. "Spring River Plumbing Duck Prophet", the terminal phenomenon can better analyze the current market situation. Therefore, this issue of "Last Week's Highlights" will first show you the actions of terminal dealers.
What are you busy with?
01 Busy collecting likes/forwarding event information
Week-long activity information forwarding
Last Wednesday, February 26, Zhongtaojun received a message from a member of the Wenzhou Marco Polo team, roughlyMeaning: Have you gone to work? Can you help me like and forward Toutiao WeChat? Then, for a week, Zhong Taojun saw that his circle of friends contained the above content.
"1 yuan flash sale discount"
Coincidentally, the same is true for Ningbo Nobel Tile and Suzhou Dongpeng Tile - praying for clicks and forwarding on WeChat. The contents of all the likes and reposts in the previous collection are: the 1 yuan flash sale promotion that the brand is doing.
Still reserved? NO!
But dealers who are still reserved, such as Wenzhou Nengqiang Ceramics and Suzhou Dongpeng ART+ Art Bricks, silently forward links to participate in the event online.
Zhongtaojun has something to say: Contrasting the above situation, how many ceramic dealers are still there? What are you waiting for in "Reserve"?
What are you busy with?
02 Busy with charity activities
Online and offline public welfare go hand in hand< /p>
For example, Jinan Jianyi marble tiles in Shandong.
Zhong Tao Jun has something to say: Humanity and care are the easiest to approach people's hearts.
What are you busy with?
03 is busy resuming the market and telling everyone
All kinds of resumption of the market are rushing to tell each other the "law"< /span>
For example, Changsha Van Gogh Ceramics | Rock Slabs, Xuzhou Grace Ceramics, Luoyang Big Horn Deer Super Wear-Resistant Marble Ceramics, and Xuzhou Mango Ceramics.
Zhongtao Jun has something to say:Resumption information for the purpose of prompting or signing orders in the store , has the effect of killing two birds with one stone.
What are you busy with?
04 Busy construction site work
An enviable job< /p>
For example, Suzhou Yite ceramic tile dealer.
Zhong Tao Jun has something to say: It is a blessing to be able to go to the construction site at this moment. This message carries A slight sense of pride, congratulations.
What are you busy with?
05 Busy Brand Promotion
Careful reminder: There is a brick-seller in your circle of friends!
For example, Nanjing Jinke IF modern ceramic tiles.
Zhongtao Jun has something to say: Seize the opportunity to inform the public, which is conducive to the promotion of brand image during the epidemic. and the establishment of personality.
What are you busy with?
06 busy spring new product promotion
Although there is no Lafayette planning, Ma Huateng has the power< /span>
Such as Xuzhou Nobel tiles and Xuzhou Jianyi marble tiles.
Zhongtao Jun has something to say: Zhongzhu will not waste the opportunity to make it public to create a better brand image. Promotion and character building.
What are you busy with?
07 Busy Live Broadcast Event Promotion
p>
Embrace trends
For example, Wenzhou Nengqiang Ceramics mentioned above; moreover, Mona Lisa dealers in Jiangxi, Changzhou and other places have a week before and after the live broadcast event warms up.
Zhong Taojun has something to say:According to the final statistics of Mona Lisa tile official data—— The live broadcast event on February 29th had over 10,000 orders in two hours. The strength and cohesion of Buzhuan cannot be underestimated.
What are you busy with?
08 Busy Advantage Promotion
Realizing the advantages of integrated services< /p>
For example, Wuxi Eagle Ceramics.
Zhong Taojun has something to say: Providing designs for free is for profitHe thought that it would be an advantage for a brand with cloud design capabilities to put aside the designer channel and face consumers directly.
What are you busy with?
09 Busy recruitment investment
Do you know: the importance of people (talents) and everyone everyone everyone Sex
For example, Suzhou Wells Ceramics, Wuxi Dongpeng Ceramics, and Shijiazhuang Eagle Ceramics.
Zhong Taojun said:Things still need people to do it.
What are you busy with?
10 Busy Linkage (for third-party promotion)
"I not only sell bricks, but also various decorative design resources"
Such as Chongqing No. 1 marble tiles and Suzhou Jinyi ceramic tiles.
Zhongtaojun has something to say:Dealers with design advantages choose to provide free design, but Dealers who are tied to the home decoration designer channel all year round will choose to promote the activities of well-known local decoration design companies, the so-called "Hello, I am good, everyone".
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As for the current performance of terminal dealers, Zhang Enming, marketing and brand director of TOMELY, analyzed the phenomenon from the side——
In 2020, at least in the first half of the year, the "track" of building materials and home furnishing marketing has changed to: online store system marketing.
Marketers or distributors who cannot surpass or keep up, and who have no cash flow in their pockets, may be facing a life-or-death crisis!
Will cloud business platforms such as traffic portal platforms (Tmall, JD.com, Tencent Pay) trusted by ordinary people take off in the low-profile building materials and home furnishing industry this year?
Discuss@ChinaTao.com Editorial Department
Yesterday (March 1) was basically the latest time for terminal channel vendors to resume work. The China Ceramics Network editorial department group was paying attention to terminal information and started a discussion (as above). It is a fact that the market is difficult to operate, but the market demand is still there. It is just that the arrival of the epidemic has accelerated the pace of market "shuffle". How to overcome it-to remain invincible? In addition to innovation, we also mentioned service. I still remember what Zhongtao Jun heard when he visited the terminal market in 2019 - "o; Do simple things over and over again, persist and do it with heart." In this country with strong human touch, it is particularly important to embody human care and service.
Terminal is not easy, do it and cherish it!
