December 24, which is highly anticipated by the industry, has finally arrived, and the "Golden Era and Great Future" Jinsi Yuma 2020 Brand Development Summit and New Product Launch kicked off grandly in Foshan. The event was crowded with industry experts, design luminaries, and more than a thousand dealers and designer friends from all over the country. They discussed new trends and challenges in the industry.
Assess the situation and keep pace with it
In recent years, with the launch of the national "Twelfth Five-Year Plan" strategy, my country's building ceramics industry has entered a new operational cycle of in-depth structural adjustment and comprehensive upgrading of products and consumption. Zhang Yundang, managing director of Zhangshi Enterprises, said, “Faced with the general trend of transformation and upgrading, Jinsiyuma has always responded to the harsh market environment and fierce market competition with a positive attitude, focusing on product innovation and taking a differentiated route. , on the basis of adhering to K-gold products as the core category, it continues to iteratively upgrade and innovate technology to adapt to the high-quality needs of the market. ”
Zhang Yundang, Managing Director of Zhangshi Enterprises, delivered an opening speech at the new product launch conference
Today, the competition in the building materials market is fierce, and ceramic companies are like scouring the sea for sand. Uncompetitive ceramic companies gradually leave the market sadly. Just as Dr. Yin Hong, senior consultant of China Building and Sanitary Ceramics Association and secretary-general of Foshan Ceramics Industry Association, said in his speech, "The biggest problem currently facing the ceramics industry is the vicious competition caused by serious product homogeneity. And Jinsi Yuma Since its establishment, it has never regretted its original intention and has always adhered to the product strategy of K gold. The uniqueness of its products has made it stand out in the building materials market and has become the leader and leader of K gold ceramic tiles in the industry. ”
Senior Advisor of China Building and Sanitary Ceramics Association,
Dr. Yin Hong, Secretary-General of Foshan Ceramics Industry Association, delivered a speech
Vice President of Xinrunfeng Group,
Lin Ying, deputy general manager of Ceramics International, delivered a speech
Lin Ying, vice president of Xinrunfeng Group and deputy general manager of Cihai International, delivered a speech at the meeting, affirming the brand strength of Jinsi Yuma, saying that Jinsi Yuma is one of the outstanding and outstanding partners in Cihai International Park.
2020 Golden Silk Yuma is even more "gold"
Hu Jingyu, general manager of Jinsi Yuma brand, delivered an opening speech for the brand summit
Update and iterate, gorgeous transformation
Huang Zuoyao, Design Director of Jinsi Yuma Brand
At the summit, Jinsi Yuma brand design director Huang Zuoyao gave a detailed introduction to this new product release. Jinsi Yuma invested a lot of manpower, material and financial resources in the research and development of K gold tiles, and gold flows from the desert to the Milky Way. Star to Magic Galaxy and then to the 2019 K gold tile 4.0 series. No matter which generation of product it is, it presents an appearance image that is difficult to replicate in the industry. Its three-dimensional texture and high-end luxurious visual impact can always surprise consumers.
Jinsi Yuma’s K gold products have gone through 4 generations of innovative breakthroughs, with unique design creativity and great breakthroughs in technology, specifications and colors, such as electro-optical glaze, grooved gold, flat gold, glitter powder, etc. With the combination of several core technologies, Jinsi Yuma has ushered in 750*1500mm large-board products and 300*900mm personalized products, providing more creative possibilities for designer channels and meeting more needs to a greater extent. level of consumers.
In the industry of design, stars gather
Hundreds of designers from far and wide gathered together to discuss the Jinsi Yuma designer agency project. In the process of understanding, they gradually felt the brand charm of Jinsi Yuma. Among them, Li Weiwei, a designer agent representative from Maoming, spoke at the meeting: "The differentiation of Jinsi Yuma's products is different from other peers, and the burst of design creativity will be more outstanding, slowing down the aesthetic fatigue caused by product homogeneity. "Duan Huiping, representative of Jinsi Yuma service provider, said, "The designer agency project has great market potential in the industry. As long as we build a complete service team, standardize the management system, and be down-to-earth, we will see results!"
Jinsi Yuma designer agent representative,
Li Weiwei, Design Director of Maoming Xingyi Decoration Co., Ltd.
Jinsi Yuma service provider representative,
Duan Huiping, General Manager of Jinsi Yuma Wuhan Branch
Multiple channels, keeping pace with each other
In order to quickly and flexibly respond to market consumer demand, Jinsi Yuma focuses on developing diversified channels this year to accelerate brand upgrading and transformation, making channel services more detailed, corresponding assistance more professional and targeted, and segmented channels are more conducive to the market. Consumers with different needs levels carry out precise targeting to supplement the blank market in the past.
Jinsi Yuma centralized purchasing dealer representative,
Wei Zhiliang, General Manager of Jinsi Yuma Datong Branch
At the meeting, Wei Zhiliang, representative of Jinsi Yuma’s centralized purchasing dealer, agreed with Jinsi Yuma’s approach of segmenting channels, “The basics of closing deals with customers are to understand what customers need and give them what they want. , instead of blindly pushing. Jinsi Yuma has launched more product categories and richer product specifications this time, which has laid the perfect foundation for channel refinement. We have a higher understanding of customer needs and can conduct business better! ”
Create a matrix and upgrade the brand
The brand effect of Jinsi Yuma will become more and more influential as the company matures. In 2020, Jinsi Yuma will plan to create an all-round ultra-luxury advertising matrix both online and offline. Online, we have reached strategic cooperation with Toutiao and China Central Radio, one of the most influential companies at present, to cater to the convenience brought by the smart society and expand online marketing channels; offline, we will continue to open advertising in high-speed rail stations and airports Bomb, occupy high traffic to create high-end brand effect.
Jinsi Yuma has reached strategic cooperation with 9 media companies
Introduction to Zhang Yun’s Party Works Brand Promotion Strategy, Managing Director of Zhang’s Enterprise
Zhang Yunshu, chairman of Zhang's Enterprise, spoke at the meeting: "In 2020, the ceramic industry may still go downhill, but Jinsi Yuma will only go against the trend! Because as far as 2019 is concerned, the performance proves that we are on the right path. The road is right!” Chairman Zhang Yunshu made Jinsi Yuma’s strategic plan for 2020 at the meeting, focusing on creating high-end brand effects through a comprehensive advertising matrix, keeping pace with multiple channels, and the blessing of design strength. Jinsi Yuma will be in 2020 In 2016, we accelerated the brand channel operation model and achieved a new transformation in brand upgrade.
Zhang Yunshu, Chairman of Zhang Enterprises, explains the 2020 strategic plan
Be grateful and share weal and woe
Jinsi Yuma has developed rapidly today, thanks to the joint efforts of family-like service provider friends and designer and agent friends. Their efforts have shaped every bit of Jinsi Yuma and cultivated it to become more and more influential. Jinsi Yuma, thank you for always accompanying me, sharing weal and woe!
Awarding ceremony
In 2019, Jinsi Yuma achieved great results in the declining market situation; in 2020, Jinsi Yuma will open a "golden" era for you and create a "big" future for you.
(This article is provided by the enterprise)
