Bode was born in 2002.
Bode is the pioneer of "Precision Jade" for microcrystalline glass-ceramic composite panels. It lives up to the mission of the research center for microcrystalline glass-ceramic composite bricks in China's building and sanitary ceramics industry. Every initiative sets a benchmark for setting industry standards.
Bode is the leader in system engineering channels in the ceramic construction industry. With many years of good brand reputation, excellent quality and first-class service, Bode has won the trust of many real estate engineering companies. Trusted and loved, it has become a strategic partner of many leading real estate companies.
Bode is the spokesperson of China's national brands. It has been invited to participate in the world's top exhibition Bologna for five consecutive years and has become one of the few national brand representatives.
Bode is the leader of the international ceramic tile trend. It has become the general agent of the world's top ceramic tile brands LEA and KUTAHYA in China, enabling HBI to quickly occupy the high-end market across the country and become a blockbuster.
In the "difficult" year of 2019, under the influence of comprehensive factors such as the continued macroeconomic downturn, the continuous increase in construction and ceramic production capacity, the continuous changes in terminal channels, and the continuous upgrading of consumption concepts, The production and sales of the building ceramics industry have plummeted.
Bode is one of the few companies that can buck the trend and rise. In March 2019, Mr. Ye Rongheng, chairman and general manager of Guangdong Bode Precision Building Materials Co., Ltd., visited Bode The requirement of "high quality + high value + high efficiency" was put forward at the company's strategic development, operation and management work meeting, which became the core of Bode's annual efforts.
Halfway through 2019, Bode achieved double-digit sales growth in the second quarter of 2019. How did Bode do it?
Let’s take a look
What are the top ten events Bode has done in the past six months?
01. The first release of finely crafted jade slabs
On February 28, the launch ceremony and design forum of Shengwei Bode precision jade slabs opened warmly at the InterContinental Hotel in Hefei. This precision jade slab debuted in Hefei for the first time, aiming to comprehensively upgrade and promote Bode's flagship product, precision jade, by upgrading the entire line of original 800*800mm precision jade products to 900*900mm specifications, among which the core products were further upgraded to 900* 1800mm super large size, adding gray color precision jade products, daring to be the first, breaking industry stereotypes, adding more decorative elements to the modern light luxury decoration style.
The launch event combined with the theme speech of "China Creates World Design" by design celebrities demonstrated the dialectical relationship between design ecology and design innovation, and presented a feast of ideas. The atmosphere at the scene reached another climax.
02. Appeared at "Asia's No. 1 Building Materials Exhibition"
On March 26, the three-day Shanghai Construction Expo, "Asia's No. 1 Building Materials Exhibition", kicked off at the Hongqiao National Convention and Exhibition Center. In Hall 5 of the exhibition, Bode Tiles, on behalf of high-end brands in the industry, brought a new design concept of "ecologically beautiful homes, healthy living", fully interpreting the aesthetic proposition of modern light luxury.
At this exhibition, Bode exhibited a large plate size of 900*1800 precision jade. The booth was mainly black and white and gray, and featured the 2019 ecological stone series new products. and modern antique bricks to create a fashionable, luxurious and international look and feel. At the same time, we integrate ecological technology into products and provide them with functional, ecological, high-end and aesthetic features.Guests directly presented the rich connotation of the product.
03. Honored as "China's Leading Ceramic Brand"
On March 29, the 15th China Ceramics Industry Emerging Talent Award Ceremony, hosted by the China Ceramics Industry Association and Taocheng Newspaper, was held in Foshan Creative Industry Park. The leading brand of building ceramics, Bode (Guangdong Bode Precision Building Materials Co., Ltd.), stood out with its outstanding strength in this year's emerging list, and won the most important award in one fell swoop - "China's Leading Ceramics Brand". Haobo brand, a subsidiary of Bode Group Won the "Brand of the Year" award and became a shining star brand in the audience.
04. Goddess designer Fu Qionghui visited Bode
On April 10th, Yuli Interior Design founder and design director from Taiwan, tutor of the Environmental Art Soft Decoration and Display Advanced Training Course at Tsinghua University in Beijing, Ma Ti Fu Qionghui, a soft decoration design instructor from the School of Design, came to Bode Global Marketing Center to bring the most fashionable and cutting-edge home decoration trends and inspirations from Paris, France to nearly 200 designers from Guangzhou, Foshan, Kaiping, Xinxing, Kunming and Qingdao.
The annual series of activities of "2019 China Created World Design - Bode Seiko Tiles Sports Humanities Journey" are enthusiastically sought after by designers.
05. "Good quality life, Bode for ceramic tiles" linkage
In late April, Bode Tile’s 2019 “Bode for Good Quality Living Ceramic Tiles” terminal-linked large-scale promotional activities were launched in Zhejiang, Guizhou, Yunnan, Hunan, and Gansu. With the start of Anhui, joint promotions in various places have brought huge benefits to consumers with millions of cash free of charge. A series of practical measures to benefit the people and a series of golden egg-breaking activities have won high praise from consumers. The popularity of the scene has been high, and sales have increased. Hot. Bode stores in various cities rely on first-class brand advantages and strong team strength to provide local consumers with more comprehensive space solutions, create tasteful home life, and bring consumers a new experience with better products and services. .
06. New Era·China Design Development Forum
Bode and China Architectural Decoration Association successfully held three large-scale design industry ceremonies "New Era China Design Development Forum and 2019 China Design Outstanding Youth List", respectively in Hangzhou Station, Wuxi Station and Guangzhou Station came to a successful conclusion. The three design ceremonies gathered dozens of leaders and experts from the design industry of the China Building Decoration Association, designers from well-known universities, and celebrities in the design industry. Top traffic gathered, including Huang Zhida, Wang Tie, Qiu Chunrui, Xie Tian, Dai Kun and other big names shared keynote speeches, attracting nearly 3,000 designers from all over the country to participate in the grand event and witness the glorious launch of the China Design Outstanding Youth List.
07. Evergrande "2018 Excellent Supplier"
On May 16, the 2018 Excellent Supplier Award Ceremony of Evergrande Real Estate Group Materials and Equipment was held at the Shenzhen Zhongzhou Marriott Hotel. More than 1,000 well-known domestic and foreign entrepreneurs, including Xu Wen, chairman of Evergrande Real Estate Group Materials Company, and Ye Rongheng, chairman and general manager of Guangdong Bode Precision Building Materials Co., Ltd., attended the event.
Bode Precision Building Materials was awarded the two honorary titles of "2018 Excellent Supplier" and "2018 Quality Award". This is the 6th time that Bode has won the award from Evergrande The group's honorary title further deepens the strategic cooperative relationship between Evergrande Group and Bode Group. In the future, the two parties will continue to join forces to jointly create more comfortable and higher-quality human home solutions.
08. Winning bid! Accelerate strategic centralized procurement layout
A few days ago, Beijing Capital Land’s 2019-2020 ceramic tile strategic procurement work went through preliminary research, contract performance evaluation, project inspections, material sampling, market research, comprehensive analysis of strategic suppliers, After online bidding and comprehensive evaluation, "Guangdong Bode Precision Building Materials Co., Ltd." (brand "Bode") was determined to become Beijing Capital Land's strategic ceramic tile procurement supplier for 2019-2020. This is the sixth consecutive year that Bode has been selected as the strategic cooperation partner of Beijing Capital Land.
At the ninth batch of joint procurement business negotiation and bidding meeting of China City Alliance on June 18, Guangdong Bode Precision Building Materials Co., Ltd. successfully won the bid for the ninth batch of China City Alliance Batch joint procurement of interior wall and floor tile categories. Through the real estate industry joint procurement platform &- China City Alliance joint procurement, Bode has reached cooperation with Jiangsu Zhongda Real Estate, Jiangsu Huajian Real Estate, Jianye Residential Group (China), Suzhou Golden Mantis, Ningbo Oaks Real Estate and many other well-known large-scale real estate projects. At the same time, Bode has abundant opportunities to reach strategic cooperation with the 69 member companies of the China City Alliance to further expand the market territory of strategic procurement.
09. Understand bricks and sell goods
Bode Business School held the "Understanding Bricks and Selling Goods - 2019 Bode Terminal Recruit Growth Training Camp" at the Foshan Headquarters from May 6th to May 9th "A total of 107 partners from 40 Bode dealers and their affiliated distribution teams across the country participated in this training camp. This time, the Bode headquarters conducted comprehensive Bode brand system training for new terminal employees, in order to enhance the students' understanding of the Bode brand and products, enhance brand confidence, and master the sales methods and transaction skills of high-value products.
10. On the list for 10 consecutive years, 25.319 billion yuan
Bode has been included in the list of "China's 500 Most Valuable Brands" for 10 consecutive times, showing strong development momentum and rapid growth in brand value. It was valued for the first time in 2010 It was 1.831 billion yuan and has reached 25.319 billion yuan so far, with a cumulative growth rate of 1283%! Ranked among the top 5 in the construction and ceramics industry, the comprehensive strength is evident. This is a testament to BoThis is an authoritative proof of the strength of Germany's brand. This is inseparable from Bode's insistence on the brand line and its careful management and brand building.
Bode Precision Building Materials has achieved staged results on the battlefield in the first half of 2019. In the second half of the year, we look forward to Bode achieving great results again!
(Enterprise contribution)
