China Ceramics Network News In recent years, Gold Medal Bathroom has catered to market changes, constantly combined with the company's strategy, and carried out the overall image of retail terminal stores based on business. Strategic optimization and a new round of upgraded SI specifications for gold medal bathroom ware are also being implemented in various cities.
With the comprehensive upgrade of the Gold Medal Bathroom Jiangmen flagship store, the new image and experience method that integrates terminal vividness and experiential display have also been well tested by the market. feedback.
Jiangmen flagship store is based on the latest generation of SI specifications of Gold Medal Bathroom. Through scientific layout planning and careful interpretation of product functions, it has created an intelligent, functional and artistic A new store image integrated into one. Under the guidance of high-end and international design, rich experience area settings, humanized service facilities, sophisticated auxiliary experience props, etc., combined with classic high-quality gold medal bathroom products, create a comfortable, relaxed and lively place for customers experiential store.
The simple and exquisite overall image and open layout make the entire store appear transparent and atmospheric, which not only demonstrates the brand's taste and image, but also It brings customers a relaxed and comfortable shopping environment.
If the overall image of the store determines to a large extent whether it can successfully attract consumers to enter the store and stop, then the vividness of the store will have a great impact on the success of the store. consumers’ experience and purchasing decisions.
Jiangmen flagship store is based on research on the younger consumption trends, the increased demand for services due to consumption upgrades, and consumer rationality, starting from the "five senses" and fully demonstrating The charm of vivid experience marketing. Whether in terms of space layout orIn terms of soft decoration, materials, colors, product experience assistance, etc., the Jiangmen flagship store will reasonably match them to achieve the best effect.
Interpretation of store vivid details
01 Comfortable sensory experience, creating a pleasant shopping atmosphere
The scientific layout, simple and elegant store decoration, and transparent and bright lighting design create a high-end shopping environment and create good visual effects and relaxation for customers. environment. Coupled with the appropriate combination of flowers and green plants, the subtle fragrance, and the relaxing and pleasant light music gently lingering in the ears, it creates a comfortable sensory experience for customers.
02 contextualized product experience area, product effects are more direct
Real-life display experience of different spaces and different solutions
The local city focuses on the experience of real-life model rooms of different apartment types
Contextualizing and immersive display of products has always been an excellent means of displaying products and demonstrating their effectiveness. According to different needs and different styles, Jiangmen stores turn different solutions into real-life displays to more intuitively display the actual effects of the products. In addition, combined with the different space matching solutions provided by the local main house types, it also greatly reflects the advantages of Gold Medal Bathroom in full bathroom customization and space solutions, allowing consumers to experience real scenes immersively.
03 supporting services make the selling and buying experience more humane
Leisure tea making area
Sales Negotiation Area
Design serviceService Area
Children’s play area
tea and snacks
Details reflect care. Gold Medal Bathroom Jiangmen implements Gold Medal Bathroom's brand concept of "paying attention to details and loving home" everywhere, striving to provide better services for different needs and different groups of people. High-quality products and a more perfect service experience.
04 Duitou and billboards are activated, making them more attractive
Neat and eye-catching gift piles are often an excellent help in attracting customers into the store and making sales. The rational use of walls to display brand information and services also subtly enhances customers' confidence in the brand and store staff.
05 The charm of “seeing is believing” demonstrates the brand’s confidence
Material disclosure, technical interpretation, process display...material display cabinets, prop display, etc., combine the real materials and fine workmanship of gold medal bathroom ware with excellent quality, Exclusive patented core technologies are displayed to every consumer, which not only allows consumers to purchase and use with confidence, but also demonstrates the brand's confidence and commitment to product quality.
06 Soft decoration accessories are reasonably matched and the finishing touch
The addition of soft furnishings can be a finishing touch in improving the image of the store. Art crafts, vases, green plants, daily necessities and other small objects can embellish and set off the products, making the space no longer dull and monotonous, and the entire atmosphere Also lively.
07 Flexible use of POP to improve the store's "self-selling" ability
If the use of promotional leaflets, hanging flags, posters and other materials can create a strong sales atmosphere in the store and stimulate consumption, then product labels, selling point displays and experience guides The use of small materials and other small materials can well interpret the characteristics of the product itself, giving the product the ability to "self-promote" and making the product's advantageous selling points intuitive and clear. Even if the shopping guide does not explain it, it is still very useful to experience it personally. What about the impulse?
According to statistics: a person will stay in a supermarket for an average of 15 minutes (except hypermarkets), and will stay in front of a product area for 15 seconds, and 75% of people People make purchasing decisions within 5 seconds, and 40% of people will switch to other products if they can’t see the product they want to buy on the shelf. Although this set of data comes from the field of fast-moving consumer goods, at the level of the entire consumption research, it also greatly illustrates a key point - that is, the important impact of product display on sales.
The display of bathroom products also affects consumers' shopping experience and access to product information, and it also affects store retail performance. The upgrade of Gold Medal Bathroom's SI standards is not only an important part of brand upgrade and store sales improvement, but also an important way to improve terminal service capabilities and consumer experience. Gold Medal Bathroom will also continue to combine market changes, continuously improve brand visual art, enhance product sales experience, and create better services for consumers.
(This article is provided by the enterprise)
